Was wäre, wenn eine Fabrik sich selbst planen könnte? Mit Agentic AI wird genau das in Zukunft Realität. Die BMW Group präsentiert, in Zusammenarbeit mit Google Cloud und Monkeyway, SORDI.ai. Mithilfe seiner Agentic AI verwandelt SORDI.ai automatisch 3D-Scans in intelligente digitale Zwillinge unserer Industrieumgebungen. In diesen virtuellen Kopien analysieren, lernen und optimieren die KI-Agenten dann selbstständig. Erleben Sie mit uns, wie wir die Zukunft der Produktion gestalten – eine Zukunft, in der unsere Fabriken mitdenken, sich anpassen und weiterentwickeln.

Marc Kamradt, Head of TechOffice Munich, BMW AG

Matthias Oehm, Industry Expert Manufacturing, Google Cloud

AI is changing consumer expectations of service, and opens up possibilities to reach and serve customers in new ways. This presentation will share how dealerships are using AI in their businesses - to serve customers better, increase revenue or improve operations - and discuss some of the capabilities and challenges when getting started and making the most of this new technology.

Sophie Birshan, Industry Head UK, Automotive, Google

Simplicity is key. Your in-app AI companion helps you in your trip planning based on your preferences. No matter if you are looking for energy charging stations along the way or your preferred restaurant, all can be taken into consideration for your next trip with one simple AI command.

Eric Boutin, Head of Customer Experience, Skoda Auto

Stefan Starzer, Global Account Executive, Google Cloud

Erleben Sie, wie 5G und zukünftige Netze das Fahrerlebnis revolutionieren, Konnektivität in vernetzten Autos sichern und innovative Geschäftsmodelle die Zukunft der Mobilität gestalten.

Karin Gerhardy, Industry Leader Telecoms, Google Germany

Eva Baumeister, Head of Global Sales Automotive, Vodafone GmbH

What is SDV and why does it matter in the future of the connected car? Learn about what Software Defined Vehicle really means, and how it impacts OEM's future planning. Google and Ampere (Renault Group) share exciting SDV use cases.

Patrick Combes, CarOS Partnership Manager, Ampere

Shahpur Azizpour, Senior Product Manager, Google Germany

Podiumsdiskussion mit drei führenden Händlergruppen über die Zukunft des Automobilhandels: Kundentrends, Omnichannel als Wettbewerbsvorteil, Digitalisierung der Customer Journeys und Nutzung von KI.

Dr. Konrad Weßner, CEO, puls Marktforschung

Johannes Graßmann, Industry Head Automotive, Google

A panel discussion with Chinese OEM Nio and Changan about how Chinese brands enter the European market. In a Q&A, we will talk about their strategy & market entry, market specifics, and challenges as well as how Google plays a role for them (Marketing, AI, integration of Automotive Services etc.). We will end with a future vision and recommendations for Chinese OEMs (Lessons for others).

Kristin Harder, Head of Marketing, Changan

Christian Wiegand, Head of European Marketing, Nio

Lisa Stirnal, Sales Principal, Google NBS

Selina Schneefuß, Business Acq. Manager, Google NBS

Renault Group, in collaboration with Accenture, showcases a cutting-edge industrial metaverse solution tailored for manufacturers across all sectors. Designed to accelerate digitalization, drive operational efficiency, and support decarbonization efforts, this platform empowers organizations to transform their manufacturing and supply chain operations. Originally developed by Renault Group for its own factories in 2019, the solution has since matured into a scalable, multi-industry framework. The presentation will highlight real-world use cases and explore how emerging technologies such as Generative AI and Agentic AI are embedded within the development and operational lifecycle of the industrial metaverse.

Laurent Sidler, Program Director Industrial Metaverse, Renault Group

Maxence Tillliette, Managing Director - Strategy & Consulting Lead Industry 4.0, Accenture

How GenAI Agents can be used to deliver more innovative, personal, safe, & helpful experiences in and around your vehicle powered by Gemini and Automotive AI Agent (AAA).

Vladyslav Lysychkin, Engineering Lead, Automotive AI Agent, Google Cloud

Alex Chan, Product Manager, Automotive AI Agent, Google Cloud

In today's rapidly evolving automotive landscape, data isn't just information—it's your most valuable asset. This session will dive deep into the strategies and technologies that successful automotive leaders are leveraging to transform raw data into measurable financial returns. Discover how to move beyond theoretical insights and implement practical, data-driven solutions that directly impact your bottom line, from optimizing operations and enhancing customer experiences to driving new revenue streams. If you're ready to unlock the true potential of your data and demonstrate clear return on investment, this session is for you.

Carolin Eggers, Managing Director Data Analytics EMEA, Google Cloud

Google Cloud and German Edge Cloud (GEC) are collaborating to provide manufacturers with ready-to-use AI-driven shopfloor solutions. These include tools for Transparency, Track & Trace, Energy Monitoring, and a certified Catena-X Connectivity Gateway. 

This session will explore how Google's Gemini integration into GEC ONCITE DPS accelerates digital transformation on the shop floor. We'll show you how to gain seamless access to end-to-end digital data and achieve deeper operational insights without extensive IT projects.

Bernd Kremer, COO, German Edge Cloud

Gerhard Keller, Head of Manufacturing & Auto, Google

Stellen Sie sich vor: Ihre Produktdaten werden auf Knopfdruck zu fesselnden Expertengesprächen. Bei Mercedes-Benz ist das schon heute Realität – in Form vollautomatisierter KI-Podcasts.

In der gemeinsamen Theatre Session von Mercedes-Benz, Google Cloud und PMMG Content Solutions erfahren Sie, wie in Sekundenschnelle maßgeschneiderte Hörerlebnisse entstehen. Ein packendes Praxisbeispiel, das beweist, wie KI die Produktkommunikation revolutioniert: mühelos skalierbar, hocheffizient und direkt von der Fachabteilung steuerbar.

Christof Stanger, Head of PM Product information & Processes, Mercedes-Benz

Lena Albrecht, Lead, Content Engineering & AI Solutions, PMMG

Google and Valtech are partnering in developing a next-generation connected vehicle platform for enabling AI use cases. The platform focuses on developer experience and reducing time to market for new features and innovations.

Daniel Elhs, Business Director Software Defined Vehicle, Valtech Mobility

Florian Haubner, Industry Architect Lead Automotive EMEA, Google

Discover how AI agents are transforming digital marketing by automating and optimizing ad management for maximum ROI. In this session, we’ll demonstrate how intelligent agents can analyze data, adjust campaigns in real time, and improve targeting across platforms. Join us and our partner as we showcase practical use cases, results from real campaigns, and how to integrate these tools into your marketing stack to drive efficiency, performance, and growth.

Benjamin Lange, CEO, Echomotion

Michael Naumann, Sr. Account Executive, Google Germany

digital.auto’s new byod.digital.auto initiative brings Google, Bosch, and fellow tech leaders together to set open standards for snapping health wearables, gaming gear, or camping gadgets straight into the vehicle and turning them into certified in-car features. This session at the IAA Google booth gives a first look at live Garage-demos, early OEM pilots and the 2025–26 roadmap that will make personalized, safe BYOD experiences a production reality.

Dr. Dirk Slama, Vice President Partner Ecosystems, Robert Bosch

Christopher Benecke, Global Key Account Director, Google Cloud

SOTEC and Intrinsic are working together to advance manufacturing through the seamless integration of robotics and AI-powered quality inspection. By integrating Sotec's Quality Inspection Layer "Quail" with the Intrinsic platform, manufacturers can detect product defects early and optimize their production, unlocking more flexible and adaptive solutions.

Yannick Kemp, Technical Program Manager, Intrinsic

Johannes Kässinger, Research & Business Development Manager, SOTEC

This session provides an insight into current sovereign cloud infrastructures. Google's unique offering in this area supplies customers with cutting-edge AI technology, enhanced with the foundational element of sovereignty that adheres to European standards.

Julian Fischer, Customer Engineering Manager Sovereignty and Security EMEA North, Google Cloud

Gearshift 2025 is our renowned automotive research study. Conducted with Kantar, Gearshift 2025 empowers OEMs to navigate market challenges by delivering deep consumer insights and demand signals that inform marketing strategies and business decisions. 

Jana Reuter, Analytical Consultant Automotive & Mobility, Google Germany

We'll explore Feser-Grafs digital marketing strategy, highlighting how they leverage Google AI products to optimize campaigns and drive results. The talk will cover their impressive performance with Vehicle Ads, showcasing a new marketing case study demonstrating strong ROI. Furthermore, Feser-Graf will share their approach to end-to-end measurement, ensuring comprehensive tracking of marketing efforts, and detailing their efficient lead management processes.

Michael Mayr, Teamlead Digital Marketing, Feser-Graf

Sebastian Salis, Industry Manager Automotive, Google

In procurement, Gen AI has the potential to generate 10-25% savings in product costs and boost team efficiency by 25-40% through eliminating non-value-adding activities.

How to achieve this? Let’s jointly explore how to maximize value capture in product cost optimization in the automotive industry.

Jan Paul Stein, Partner, McKinsey & Company

Stefan Starzer, Global Account Executive, Google Cloud

This session explores how the automotive industry's evolution towards connected, automated, and electrified vehicles introduces a dramatically expanded cyber attack surface. While offering significant benefits, this interconnectedness transforms vehicles into complex networks on wheels, encompassing internal ECUs, external connectivity (Bluetooth, Wi-Fi, cellular), cloud integration, and mobile applications. You will learn why comprehensive security monitoring is paramount, extending beyond traditional endpoints to specifically address the unique vulnerabilities of connected vehicles as distinct targets.

Doruntina Jakupi, Principal Cybersecurity Consultant, Google Cloud

Camille Felx Leduc, Principal OT Security Consultant, Google Cloud

Supercharge your social strategy with YouTube. Creators are the new creative directors, shaping how content is made, shared, and experienced. Welcome to the future of entertainment.

Valentin Schöttle, YouTube Video Sales Lead - Content & Creator, Google

Uncover how Hyundai revolutionized its car launch. Discover how YouTube and DV360 were leveraged to bridge the gap between young users and older buyers for the new INSTER electric car. Learn the unified, AI-driven strategy that led to impressive gains in reach and efficiency, setting a new benchmark for automotive marketing.

Saiva Krievinia, DV360 Account Manager, Google

Moritz von Tobiesen, Industry Manager, Google

AI is reshaping mobility. Are you ready? Join us for a strategic overview of our AI landscape and master prompt engineering with Gemini. Leave with the tools to boost efficiency and speak the language of tomorrow's success.

Tamina Batarsé, Industry Manager Automotive & Mobility, Google Germany