Discover how to assess and advance your API strategy through a structured API maturity framework. This session will guide you through key evaluation criteria and best practices. Live demos at the booth will showcase practical tools to measure and improve API maturity.

Wynand Voster, Presales Manager EMEA, Appythings

Gianluca Olivieri, Head of Maps Platform - Emerging Markets

Join the fireside chat with Aster DM and Searce to explore the critical need for a Process-First AI approach in digital transformation.

Shady Ramadan, Chief Product Officer, Aster DM

Subodh Deshpande, Director Solutions Consulting, Searce

Productive meetings are vital for the success of any business. In this session you will learn about the Google Meet and Google Meet Hardware Vision and get insights into the latest hardware in the market from our partners. Next to this you will learn how AI features are being integrated into Google Meet to deliver optimal meeting experiences for users and the organisational benefits that result.

Mark Grady, Head of Channel & Sales - EMEA Google Meet Hardware & Google Voice Programs

Ready to build complex agent workflow? This session is your guide to building and scaling AI agents on Google's infrastructure. We’ll show you how to use ADK, A2A and AP2 and a suite of powerful tools to design, deploy, and manage agents that can handle real-world traffic. Discover the architectural patterns and best practices needed to turn your agent idea into a scalable, high-performing service.

Louay Shaat, Customer Engineer, App Modernisation, MENA

Businesses are moving from experimentation to building real-world AI applications. AI models require access to high-quality, real-time data from databases. Databases are a primary component of agentic workflows and Gen AI apps. Google Cloud databases offer faster development, built-in AI, and lower costs. We will also showcase how ,the MCP Toolbox simplifies connecting AI agents to enterprise databases.

Harsha Yadlapudi, EMEA Cloud SQL Lead

As organizations increasingly adopt cloud technologies, threat actors have adapted their tactics to exploit vulnerabilities within cloud environments. This threat briefing explores the methods employed by malicious actors to compromise cloud services, including the exploitation of misconfigurations, weaknesses in identity and access management, and shared resources. Attendees will learn how the threat landscape is shifting and how to be more proactive by understanding how the tactics, techniques, and procedures are evolving.

Quentin GAUMER, Cybersecurity and Compliance Specialist

This session highlights how Google Maps empowers the tourism and mobility sectors with real-time insights, seamless travel, and smarter visitor experiences to drive growth and innovation.

Janeit Khreis Amado, Google Maps Global Team Leader, SoftwareOne

Find out how leading customers have successfully done large-scale VMware migrations to Google Cloud. Join us in this exciting customer panel to learn directly from Google Cloud VMware Engine customers about how they’ve successfully completed their VMware transformation journeys.

Javeed Shaik, Customer Engineer Infrastructure Modernization

Learn how Google Cloud is transforming data and AI governance with the latest governance and catalog innovations built directly into BigQuery. Unify metadata across platforms, boost discoverability, and accelerate insights with robust governance and security features. Discover how AI-powered insights, centralized governance, and integrated policy management can help improve data quality, track lineage, and manage access control, fostering trust and transparency in your data and AI initiatives.

Yousaf Mirza, Customer Engineer, Data Analytics, MENA

This session explores how higher education organizations are leveraging AI to transform education, research, and student outcomes. Leaders from public sector and higher education institutions will share strategies for harnessing AI to educate the next generation of leaders.

Mazen Abdallah, Head of Google for Education, MENA

In today's competitive landscape, healthcare providers must deliver not only world-class clinical care but also a seamless digital experience. Aster DM Healthcare, a leading integrated healthcare provider in the UAE, embarked on a mission to transform its e-commerce platform - myAster to better serve its customers and diversify revenue streams. Join this insightful fireside chat to discover how they leveraged Google Cloud to overhaul their digital platforms and build an omnichannel customer experience that serves their customers wherever they are.

Nalla Karunanithy, CEO - Digital Health & Omnichannel, Aster

DM Healthcare with Ichraq Oubrahem, MEA Regional Cloud Lead, Google Cloud

AI Hypercomputer is a revolutionary system designed to make implementing AI at scale easier and more efficient. In this session, we’ll explore the key benefits of AI Hypercomputer and how it simplifies complex AI infrastructure environments. Then, learn firsthand from industry leaders Shopify, Technology Innovation Institute, Moloco, and LG AI Research on how they leverage Google Cloud’s AI solutions to drive innovation and transform their businesses.

Hesham Burawi, Customer Engineer

Harsha Yadlapudi, EMEA Cloud SQL Lead

Quentin GAUMER, Cybersecurity and Compliance Specialist

Routine tasks such as data wrangling and pipeline maintenance often inhibit data teams from doing higher-value analysis and insights-led decision-making. This session showcases how intelligent data agents in BigQuery can help automate complex data engineering tasks. You’ll learn how to use natural language prompts to streamline data engineering tasks from ingestion and transformation, such as data cleaning, formatting, and loading results into BigQuery tables that accelerate the time to build and validate data pipelines.

Fabrice Aubert, Customer Engineer, Smart Analytics

Harsha Yadlapudi, EMEA Cloud SQL Lead

Unleash the power of Gemini on Android, delivering groundbreaking AI experiences designed to elevate your every interaction. We're constantly innovating, pushing the boundaries of quality, efficiency, multimodality, and intelligent reasoning. Gemini seamlessly integrates across your Android devices and beyond mobile, offering proactive assistance that anticipates your needs. Get ready for expanded multimodal context and intuitive system controls, all powered by the next generation of Gemini.

Ahmed Abujoda, Customer Engineer

Discover strategies for transforming your data and AI landscape by making governance a competitive advantage. Learn from industry executives on how to establish robust governance frameworks, ensuring confidence and control in your data and AI initiatives, and gain actionable insights to position your organization for successful AI-driven innovation.

Yousaf Mirza, Customer Engineer, Data Analytics, MENA

To improve how people work, AI needs to be intuitive, save time and help people get more done. AI in Google Workspace helps teams throughout the work day, by organizing and analyzing information, drafting and polishing content, improving the quality of meetings, and lightening the admin load.

Businesses of all sizes are finding new ways to do better work, faster with Workspace. Join us to hear from customers transforming the way they collaborate, work, and innovate. Learn about our latest product news, and hear our vision for what’s next.

Walaa Ajjawi, Territory Manager, Google Workspace (Middle East & Turkey)

In today’s fast-paced market, data is key to innovation. This session explores how Apigee, combined with Google Distributed Cloud, enables organizations to unlock the value of their data, regardless of its location. Learn how to operationalize data across legacy systems, the cloud, and edge environments to build cutting-edge solutions like generative AI and advanced analytics. Discover how Apigee simplifies data accessibility and interoperability, accelerating your time to market and maximizing the potential of your data assets.

Javeed Shaik, Customer Engineer Infrastructure Modernization

Explore how running RISE with SAP on Google Cloud empowers businesses to transform operations and drive innovation. We'll showcase how our partnership is leading in data & analytics and how to gain real-time insights from your SAP data. With AI at the core of our solutions, you can automate processes, personalize experiences, and optimize resource allocation like never before. Learn how connecting everything with SAP enables you to achieve anything in today's dynamic business environment. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

Seda Baykal, Customer Engineer, Google Cloud

AI is revolutionizing the startup landscape, unlocking new possibilities for innovation, efficiency, and growth. Join industry leaders as they share bold predictions, critical challenges, and practical strategies to help you harness AI for your business in 2025 and beyond.

Cansu Akkol, Pricing Associate Principal, Google Cloud

Let's go from Post-Mortem to Prevention >> Deconstructing Large-Scale Failures. How do critical flaws bypass our safeguards and cause global, 'epic' outages? This session moves beyond the headlines to deconstruct the anatomy of large-scale system failures. We will analyze real-world, Google-scale disruptions to pinpoint common patterns in how they originate and overwhelm recovery mechanisms.

Attendees will learn to focus not just on the technical bug, but on the systemic breakdown, and will leave with actionable strategies for building a proactive engineering culture and the resilient architecture to support it.

Saurabh Bangad, Technical Account Manager, Google Cloud