Join us at AI Agents Live & Labs

Use AI Agents to work smarter today.

Make the initial promise of AI real and scale its impact across your organization by putting it in the hands of every employee and into every workflow.

July 31, 2025

9:00 AM–12:00 PM CDT (additional invite required)

12:00 AM–6:00 PM CDT (main event)

Crystal Bridges Museum of American Art

600 Museum Way

Bentonville, AR 72712

AI agents have tons of potential to change the way we work and allow us to do more with less. They empower employees, automate routine tasks, and unlock new strategies that scale across the enterprise.

Join us at AI Agents: Live + Labs in Bentonville and take your AI investment to the next level by putting the power of AI into every employee’s hands. Use customer agents to understand customer needs and deliver personalized experiences across multiple channels. Personalize creative agents to generate content, images, and ideas. Activate security agents that mitigate attacks and expedite investigations.

You’ll have an opportunity to:

Hear from industry peers and partners on how they’re executing their AI agent strategy to accelerate momentum within their business.
Identify breakthrough use cases and meet with Google Cloud AI experts to ramp up quickly.
Get hands on with the technology and learn how to adapt and scale AI agents across your organization.

Whether you're looking to build, implement, or strategize with AI agents, we have a dedicated track designed for your specific role and technical expertise:

Sessions

Session 1: Morning (additional invitation required*)

Generative AI Leader**

Learn how best to apply generative AI (gen AI) within your business, particularly when using Google Cloud tools and services. Spend the morning with us to develop your skills to identify use cases for gen AI, engage in discussions with technical and non-technical teams, and influence gen AI initiatives.

*The morning session is our Generative AI Leaders Certification and is by invite only. By expressing interest in joining this session, a member of the Google team will reach out to confirm next steps. Doors and registration open for our main programming at 12pm.

**Three subsequent modules can be completed in a virtual setting, so attendees can take the Certification exam.

9:00 AM–12:00 PM	Gen AI: Beyond the Chatbot
	Gen AI: Unlock Foundational Concepts

Session 2: Afternoon (main event)

One of the biggest opportunities in AI is empowering each employee to customize or create AI agents to fit their unique workflows and preferences. Join our afternoon session to learn how platforms like Google Agentspace meet knowledge workers where they are. Interact with no-code tools and pre-built components that let employees create powerful agents to perform tasks on their behalf — from generating reports to filling out repetitive forms to designing new campaigns or products.

12:00 PM–1:00 PM	Registration & Welcome
1:00 PM–2:00 PM	Opening keynote
2:00 PM–2:20 PM	Break
2:20 PM–2:50 PM	Customer Panel
2:50 PM–5:00 PM	Unlock value with AI agents What they are, and how to build them using no-code tools
5:00 PM–6:00 PM	Networking Reception

Register now

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Use AI Agents to work smarter today.

Sessions

Session 1: Morning (additional invitation required*)

9:00 AM–12:00 PM

Session 2: Afternoon (main event)

12:00 PM–1:00 PM

1:00 PM–2:00 PM

2:00 PM–2:20 PM

2:20 PM–2:50 PM

2:50 PM–5:00 PM

5:00 PM–6:00 PM

Register now