Discuss key areas for partner engagement including the evolution of our partner program, key priority sales plays, and new incentives designed for your success.

This discussion addresses the strategy joint priority sales plays alignment. We’ll provide overviews on differentiated engagement models tailored for your businesses and gather feedback on successes in the field and areas to improve.

This session will explore upcoming AI priorities, recent commercial and product launches and go-to-market strategies. We'll engage in a partner-led discussion to gather insights on customer feedback regarding AI and driving utilization with agentic workloads, including best practices for change management in AI adoption and the support needed to drive successful end-to-end business process transformation.

• Preparing Your Business for Google Cloud's 2026 Partner Program: Preview our comprehensive 2026 partner program evolution, including new tiering and competency structures designed to accelerate joint success. Crafted to deepen alignment with our field sellers and drive superior customer outcomes, learn how these enhancements will boost your business
• Investing in Partnership: Key Incentives for 2026: Learn about Google Cloud's 2026 funding models with a strategic focus on customer migrations. This session details our migration rationale, new funding initiatives, and broader incentive changes. We will also showcase an improved partner experience by integrating PSF process flow into the service registration flow. Learn how these enhancements are designed to deepen partner alignment and drive superior migration outcomes.
• Accelerating partner success with Google Cloud's Priority Sales Plays: Partner Insights and Action: Our joint success on Google Cloud's priority sales plays depends on joint execution. Provide direct feedback on what’s working, what’s not, and how Google Cloud can better align programs, incentives, and seller motions. Share your customer wins and identify friction points to maximizing joint success on priority sales plays.

In an increasingly competitive landscape, a well-enabled partner ecosystem is essential for mutual growth and success. We'll provide an overview of sales and deployment team readiness, and advanced enablement needs beyond product knowledge. Together, we'll walk through current programs, highlight key achievements, and outline our future plans to ensure our partners are equipped with the skills needed to thrive.

Join us for a two-way dialogue with our regional leaders as they share insights into their successful strategies and key growth drivers across various markets. This session is designed to foster an open exchange of ideas on sales strategies, pipeline development, and lead generation, providing you with valuable, actionable tactics to fuel your multinational expansion.

Learn how to unlock new growth by leveraging Google Cloud Marketplace to transform your expertise into scalable 'services as software' offerings, shifting your business to IP-led offerings. The session will highlight the significant opportunity for partners in the Marketplace to develop, integrate, and service next-generation solutions.