Colleen Kapase, Vice President, Channels and Partner Programs

Discuss key areas for partner engagement including the evolution of our partner program, key priority sales plays, and new incentives designed for your success.

Patrick Beeharry, Managing Director, Global GTM Practice Lead

This session is all about actionable alignment. We'll detail the connection between our overall go-to-market strategy and key priority sales plays, providing you with clear, differentiated engagement models to bring those plays to life for your customers. Bring your feedback on success and challenges as we look for ways to continuously improve our sales execution.

Jay Krishnan, Director, Partnerships and Ecosystem, AI / ML

This session will explore our upcoming AI priorities, recent product launches, and go-to-market strategies. We'll then have a partner-led discussion to gather insights on customer feedback and best practices for driving AI adoption and utilizing agentic workloads for successful end-to-end business process transformation.

• Preparing Your Business for Google Cloud's 2026 Partner Program - Phil Larson, Managing Director, Partner Programs: Preview our comprehensive 2026 partner program evolution, including new tiering and competency structures designed to accelerate joint success. Crafted to deepen alignment with our field sellers and drive superior customer outcomes, learn how these enhancements will boost your business.
• Investing in Partnership: Key Incentives for 2026 - Arjun Lahiri, Director, Partner Program Incentives: Learn about Google Cloud's 2026 funding models with a strategic focus on customer migrations. This session details our migration rationale, new funding initiatives, and broader incentive changes. We will also showcase an improved partner experience by integrating PSF process flow into the service registration flow. Learn how these enhancements are designed to deepen partner alignment and drive superior migration outcomes.
• Accelerating partner success with Google Cloud's Priority Sales Plays: Partner Insights and Action - Pallab Deb, Managing Director, Strategic Solution Partners: Our joint success on Google Cloud's priority sales plays depends on joint execution. Provide direct feedback on what’s working, what’s not, and how Google Cloud can better align programs, incentives, and seller motions. Share your customer wins and identify friction points to maximizing joint success on priority sales plays.

Location: The Roger, The Ameswell Hotel, 800 Moffett Boulevard, Mountain View, CA 94043

Phil Larson, Managing Director, Partner Programs

Linda Moss, Director, Cloud Learning Services

In an increasingly competitive landscape, a well-enabled partner ecosystem is essential for mutual growth and success. We'll provide an overview of sales and deployment team readiness, and advanced enablement needs beyond product knowledge. Together, we'll walk through current programs, highlight key achievements, and outline our future plans to ensure our partners are equipped with the skills needed to thrive.

Dai Vu, Managing Director, Marketplace & ISV GTM Programs

Rodrigo Rocha, Managing Director, Global Apps Partnerships

Learn how to unlock new growth by leveraging Google Cloud Marketplace to transform your expertise into scalable 'services as software' offerings, shifting your business to IP-led offerings. The session will highlight the significant opportunity for partners in the Marketplace to develop, integrate, and service next-generation solutions.