Increased responsiveness: Faster development cycles
Enhanced developer productivity through managed solutions
Flexibility: Scalable Google Cloud ecosystem to meet diverse and complex needs
Optimized security with robust applications that meet NGO expectations
Rapid deployment of high-impact AI solutions with Vertex AI
Founded over two decades ago, Us Media has shifted its focus to supporting NGOs in their digital transformation, leveraging robust and innovative technological solutions to maximize their social impact.
Founded over two decades ago, Us Media has shifted its focus to supporting NGOs in their digital transformation, leveraging robust and innovative technological solutions to maximize their social impact.
Google Cloud: A technological foundation that meets the challenges
Google Cloud's developer-first approach, combined with its ease of use for cloud-native development, appealed to us from the start. The robust and reliable infrastructure and the wide range of managed services allow us to significantly accelerate our development cycles while offering increasingly sophisticated solutions.
Joel Wijngaarde
CTO of Us Media
Founded over two decades ago, Us Media has built a solid reputation in the world of digital development. This Dutch company, initially focused on creating tools and platforms for major commercial brands, has made a strategic shift in recent years, moving toward missions with a strong social impact. "We wanted to work for organizations whose mission goes beyond simply selling a product," says Casper Van Schie, Co-founder of the company. This reorientation was born from a deep collective reflection. "Faced with purely commercial projects that no longer motivated us as much, we chose to put our expertise at the service of essential causes - education, human rights, the environment. This desire was born from discussions within the team and inspiring encounters with NGOs whose commitment deeply touched us," he reveals.
The adoption of Google Cloud dates back to the very beginning of Google Cloud. Us Media was even one of the first users of Google App Engine.
"Google Cloud's developer-first approach, combined with its ease of use for cloud-native development, appealed to us from the start," says Joel Wijngaarde, CTO of the company. "The robust and reliable infrastructure and the wide range of managed services allow us to significantly accelerate our development cycles while offering increasingly sophisticated solutions."
This approach has already benefited many organizations, including NGOs, where Google Cloud solutions have enabled the deployment of innovative fundraising platforms and robust management systems, without compromising security. "Our belief is that the impact of NGOs today depends on their ability to effectively leverage technology, whether for data collection, process automation, or systems integration. Google Cloud gives us the means to realize this vision in a scalable and reliable way," explains Casper Van Schie.
The collaborative methodology is at the heart of Us Media's approach. "Our added value goes far beyond simply providing technical services. We build true partnerships, based on listening, experimentation, and continuous adaptation," says Casper Van Schie. "Each solution we develop is designed as a lever for direct impact for our clients."
Technological innovation at the service of social impact
Us Media takes full advantage of the Google Cloud ecosystem, using BigQuery for data analysis, Cloud Run for application deployment, Cloud SQL for databases, and Cloud Storage for storage. "The strength of Google Cloud lies in its complete ecosystem, designed for developers," says Joel Wijngaarde. "Managed services allow us to focus on innovation rather than infrastructure management, accelerating our ability to deliver impactful solutions."
More recently, the company has also begun to leverage the potential of AI with Vertex AI and its models to improve the performance of its solutions. "Faced with the difficulty of finding an available domain name on the internet, we have developed a system that analyzes the client's need and automatically suggests relevant alternatives when the desired name is already taken," explains Joel Wijngaarde. "It's like having a creative assistant who understands your intention and offers you solutions that you wouldn't necessarily have thought of."
With Google Cloud solutions, such as Vertex AI and its pre-trained models, we can transform ideas into prototypes, then into truly operational applications for our clients, in record time.
Joel Wijngaarde
CTO of Us Media
Us Media also uses AI for document research and natural language content analysis. The gains are very significant: searches in the archives, which previously required between 30 minutes and several days, are now done in a few seconds. "These tools allow organizations to more easily enhance their content and make it more accessible, in other words, they contribute to maximizing their impact," adds Joel Wijngaarde. "And this is all the more essential because with Google Cloud solutions, such as Vertex AI and its pre-trained models, we can transform ideas into prototypes, then into truly operational applications for our clients, in record time."
At the same time, Us Media is also paving the way for the use of generative AI, while remaining attentive to the energy challenges raised by these technologies. "The possibilities are immense, but we are careful to deploy them responsibly, in line with our environmental commitment and the real needs of our clients," says Casper Van Schie.
Europe, a new chapter in responsible growth
Innovation and cloud technology know no bounds. With the support of Google Cloud, we intend to continue our mission of creating solutions for our clients and partners to help them strengthen their positive impact internationally.
Casper Van Schie
Co-founder of Us Media
Today, Us Media manages nearly a hundred projects on Google Cloud. The company is also in the process of obtaining B Corp certification, demonstrating its commitment to responsible digital practices. "Google Cloud's carbon neutrality is perfectly aligned with our commitments and our clients' expectations in terms of sustainability," says Casper Van Schie. "This is a major asset, especially for the impact organizations we work with."
Encouraged by the success of its projects, Us Media plans to expand its activities in Europe, with ambitions in France, Belgium, and Germany. The flexibility and international reputation of Google Cloud, as well as its presence in these markets, are major assets for this expansion planned for 2025.
"Innovation and cloud technology know no bounds. With the support of Google Cloud, we intend to continue our mission of creating solutions for our clients and partners to help them strengthen their positive impact internationally," concludes Casper Van Schie.
Founded over 25 years ago in the Netherlands, Us Media specializes in developing smart digital products for socially engaged organizations. With around 20 employees, it creates online tools, platforms, and products aimed at maximizing the impact of its clients on the world.
Industry: Technology
Location: The Netherlands
Products: Google Cloud, Vertex AI
