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Upsure: Leveraging AI to revolutionize anti-money laundering for insurance underwriting

Google Cloud Results
  • Enables insurers to create consolidated data lakes to support AI initiatives

  • Scales to support customers with 1 million website visits per day

  • Meets customer contract terms that stipulate 99.9% availability

  • Achieves RPO and RTO times of just five minutes

  • Records response times in milliseconds.

Upsure helps insurers develop AI initiatives to boost compliance with anti-money laundering requirements and improve the effectiveness of lead scoring with Google Cloud.

The New Way to transform anti-money laundering

Headquartered in India, Upsure is an insurtech enterprise that empowers insurance companies to reduce operating costs and boost sales, productivity, and revenue. Its platform helps insurance companies market products to consumers through partnerships with businesses that have large, distributed footprints, such as banks and pharmaceutical networks. These products are often bundled with the customers’ own offerings, such as pharmacy memberships. To meet the industry’s strict regulatory requirements, scale cost-effectively with demand, and support its AI roadmap, Upsure needed to move to a full cloud environment. After finding that Google Kubernetes Engine and Google Cloud’s extensive security features met its business needs, Upsure is now exploring the opportunities presented by Vertex AI and Gemini

We make customers AI-ready by enabling them to create unified data lakes they can use to pilot AI use cases.

Abhijit Pothula

Program Manager, Upsure

Why Google Cloud?

With AI-enabled by Upsure and Google Cloud,  insurers have been able to run all the anti-money laundering checks required through the underwriting process. Upsure's platform centralizes customer information, enabling efficient Know Your Customer (KYC) scoring for anti-money laundering compliance. By automating manual tasks and leveraging advanced AI models, insurers can increase efficiency, reduce costs, and enhance customer experiences.

Upsure's AI-powered platform, built on Google Cloud, ensures 99.9% uptime, supporting more than 1 million daily users across over 2,000 locations. Leveraging Vertex AI, Gemini, and Kubernetes Engine, Upsure optimizes lead scoring, claims automation, and document creation, meeting stringent recovery time and point objectives.

Document verification

Upsure is an InsurTech platform that helps insurers develop AI initiatives to aid compliance with anti-money laundering requirements and improve the effectiveness of lead scoring.

Industry: Financial Services

Location: India

Products: Google Kubernetes Engine, Vertex AI, Gemini

Google Cloud