Trace One: Revolutionizing Product Lifecycle Management and compliance solutions while enhancing customer value with Google Vertex AI
Rapid rollouts
Reduced AI implementation costs
Simplified AI development with Vertex AI
Enhanced security through Google's infrastructure
Boosted competitiveness with AI-powered services
Trace One enhances its PLM and compliance solutions with Google Cloud's AI, empowering customers to streamline their product development, ensure compliance, and gain a competitive edge through data-driven insights.
Trace One enhances its PLM and compliance solutions with Google Cloud's AI, empowering customers to streamline their product development, ensure compliance, and gain a competitive edge through data-driven insights.
A global powerhouse embraces AI
Given the high expectations of our customers, we strive to fulfill not only their current needs, but also anticipate their future needs. Our artificial intelligence project came about with this in mind. After analyzing market solutions, it became clear that Google Cloud was the perfect partner to assist us in advancing our solutions.
Antoine Daviet
Chief Product Officer, Trace One
With a vast network spanning the United States, Europe, and Asia, Trace One helps more than 9,000 brands in 170 countries create remarkable products that resonate with consumers. The company collaborates with both process manufacturers and retailers, including renowned names like Cargill, Post Consumer Brands, Groupe Bel, Auchan, Foster Clark Products Ltd, Naos, and Barilla.
Trace One builds solutions that empower consumer packaged goods (CPG) retailers and process manufacturers to innovate smartly, maintain regulatory compliance, and transform business workflows. For more than three decades, the company has been at the forefront of innovation, consistently delivering enhanced value to its customers. As Antoine Daviet, Trace One's Chief Product Officer, puts it, “Given the high expectations of our customers, we strive to fulfill not only their current needs, but also anticipate their future needs. Our artificial intelligence project came about with this in mind. After analyzing market solutions, it became clear that Google Cloud was the perfect partner to assist us in advancing our solutions.”
Unlocking value with AI
Before diving in, Trace One pinpointed 10 priority use cases across key business areas, all aimed at boosting efficiency and precision. A primary goal is automating the extraction of information from complex documents, such as datasheets, to prefill fields, allowing for swift and precise updates to product databases. AI also streamlines the integration of new information by automating data mapping between different systems and standards.
Trace One’s users can leverage AI to compare texts and images, ensuring consistency on packaging and labels, and verifying compliance with ever-changing regulations. Daviet explains, “International regulations are diverse and complex, with AI comparing and monitoring the data, our customers will save a significant amount of time.”
Trace One consistently explores additional avenues for value creation, such as optimizing product recipes and formulations. By using AI to suggest modifications, Trace One’s customers can enhance profit margins while adhering to quality and regulatory standards. The broader goal is to automate and monitor processes, freeing humans from tedious tasks, minimizing errors, and increasing agility in the face of regulatory and commercial challenges.
The integrated approach of Vertex AI, with all the necessary tools to realize our ambitions in the field of AI, has simplified our development and accelerated deployment to production, but also played a decisive role in the success of the project: by avoiding the complexity associated with the integration of disparate technologies, we have optimized our costs and our efficiency.
Laurent Locquette
Chief Technology Officer, Trace One
From concept to reality: Vertex AI accelerates implementation
AI is much more than a tool: it's a catalyst that lets us redefine PLM and regulatory compliance industry standards.
Hamza Mahrouch
Data Manager, Trace One
Following successful proof-of-concept trials, Trace One is gearing up for full-scale production. Laurent Locquette, Chief Technology Officer at Trace One, notes, “Our POC phase validated various use cases. The first rollouts are in progress, with finalization planned by the end of the year. Google Cloud, and in particular Vertex AI, played a major role in this rapid rollout. Vertex AI's integrated approach has simplified our developments and accelerated production.”
This integration has minimized the need for specialized technical expertise. Daviet adds, “Google Cloud's capacity to provide an integrated and managed environment has reduced operational load, freeing our teams from tasks with no added value so they can focus on innovation and improving our services.”
Google's robust security guarantees have also been a game-changer. Trace One's teams can confidently implement AI use cases, knowing that sensitive customer data is protected.
AI fuels market leadership
Throughout this journey, Trace One has benefited from technical support and expert guidance from Google Cloud. Hamza Mahrouch, Data Manager at Trace One highlights the value of this ongoing assistance. “This continuous assistance not only rapidly increased the development of its teams' expertise in Google Cloud technologies, but it was also particularly useful in helping them understand and effectively harness advanced language models, such as Gemini,” he said.
Building on this early success, Trace One is expanding its AI-focused R&D team to explore new possibilities and refine existing technologies.
Hamza Mahrouch concludes, “AI is much more than a tool: it's a catalyst that lets us redefine PLM and regulatory compliance industry standards.”
With Google Cloud's AI solutions and Trace One's unwavering commitment to innovation, the future of product lifecycle management is being rewritten.
Trace One is a global leader in PLM and compliance solutions within the process manufacturing and retail CPG space. With more than 30 years of industry expertise, Trace One delivers innovative and scalable solutions that support the entire product manufacturing lifecycle and equip its customers to thrive in new markets. Serving more than 9,000 brand owners worldwide, Trace One boasts a presence in the United States, Europe, and Asia.
Industry: Technology
Location: United States
Products: Google Cloud, Vertex AI, Gemini
