A large population, rising middle-class incomes, and an increasing interest in both dining out as well as cafe culture are driving growth in Indonesia's F&B sector. To support rapidly changing tastes and trends, F&B businesses must constantly adapt products and marketing strategies. However, only those organizations capable of anticipating shifts can gain a competitive edge. 

Toffin wanted to make critical business data available to employees in real-time and give customers immediate access to order history, account engagement, and support ticket data. With Google Cloud, the business has seamlessly integrated data from its ERP system into mobile apps for employees and customers. As a result, the business has improved employee decision-making and productivity, and enhanced customer experience, satisfaction, and loyalty.

With Google Cloud providing the scalability, reliability, and agility to support workloads, such as a business-critical ERP system and 15 databases, Toffin is building a Google ecosystem designed to turbocharge its business. The organization uses Google Workspace to manage corporate emails and collaboration, Google Ads to promote its products and services, and Google Merchant to add and market its products across Google properties, including Search and YouTube. Toffin is now exploring the rich potential of Gemini to operate as an AI assistant in use cases across Google Cloud and Google Workspace to accelerate tasks, minimize error, and enhance productivity.