Cut infrastructure costs by 20%
Achieved near-zero latency with global fiber network
Completed migration at zero cost
Scaled services seamlessly across multiple resorts
With Google Cloud, Tauá Resorts saved 20% on costs and set the stage for AI-powered personalization in the guest experience.
With Google Cloud, Tauá Resorts saved 20% on costs and set the stage for AI-powered personalization in the guest experience.
Choosing cloud partnership over commodity
I had to present different budgets to the board. Even when another provider offered a lower price, indirect costs would rise. What set Google Cloud apart was the overall value: real partnership, incentives, and solutions that actually solved our problems.
Rodrigo Bravo
Head of Digital, Tauá Resorts
Tauá Resorts is one of Brazil's most recognized hospitality groups, combining leisure, events, and business hotels with a reputation for warm, human-centered service. For decades, the company has been known for making every guest feel welcome, but as expectations shifted, leadership realized that world-class hospitality required more than excellent staff. It demanded a seamless digital experience.
"When you take a vacation, what you want is to de-stress," says Rodrigo Bravo, head of digital. "And when you face lines or delays at the hotel, that's the last thing you want. If we already have much better service than Disney's, what's missing? Technology. Guests don't want stress. They want fluidity."
Tauá had invested in digital initiatives such as self-service kiosks, loyalty platforms, and online booking systems. Yet rising infrastructure costs and limited agility in their previous setup made it difficult to scale innovation or introduce emerging technologies. Leadership needed a platform that could not only cut costs but also enable ambitious projects with artificial intelligence and data-driven personalization.
Bravo explains why Google Cloud was the right choice: "Cloud today is a commodity. Everyone offers it. The difference with Google is partnership: understanding my pain and solving it together." He adds: "Migration is the least of my worries. What matters is how much Google invests in AI and data intelligence that really deliver value to my business."
That trust was reinforced through a hands-on approach from Google, including AI workshops even before contracts were finalized. With support from partner Santo Digital, which defined the architecture and guided every step of the process, Tauá started migrating its core systems with confidence. Together, they built a foundation designed not only for efficiency today, but also for the future of AI-driven hospitality.
Building real-time operational insights for staff with cloud tools
Tauá Resorts modernized its core systems on Google Cloud to bring more reliability and control to operations that directly shape the guest experience. For Bravo, the impact is already clear. "Migration was not the hardest part," he explains. "What matters is how cloud technology now helps us work faster, cut costs, and give our teams the visibility they never had before."
One of the most immediate benefits was cost efficiency. "Just comparing one to the other, we saw a 20% cost reduction," Bravo explains. "We run our main applications in the United States and added just 100 milliseconds of latency. In return, we reduced costs even further."
That visibility is evident in the company's property management system, which handles everything from reservations to billing.
We suddenly had access to much richer monitoring than before. Now I can see exactly when a machine consumes CPU or memory, and act before there's any impact. This visibility helps us fine-tune resources, control expenses, and ensure systems are always stable for our teams and guests.
Rodrigo Bravo
Head of Digital, Tauá Resorts
"In the past, I couldn't see important details like memory usage," Bravo says. "Now, I know exactly how resources are being used, so I can decide whether to reduce or increase capacity before issues appear." For hotel staff, this means check-in and billing systems stay responsive even during peak periods.
The shift also empowered staff to learn and adapt quickly. Bravo points to one team member: "Jean, who is on my team, had never touched Google billing. He did a Skill Boost trail and now he's already analyzing costs and telling me where to optimize."
For guests, the improvements translate into faster reservation websites, loyalty platforms that don't go offline, and a smoother digital journey from booking to stay. "Every decision we make with cloud technology is about making the guest experience stress-free," Bravo emphasizes. "When systems respond quickly and our teams have the right insights, customers feel the difference."
Personalizing every guest journey using AI and data in the cloud
Before, everything was delayed: reports every two hours or manual processes that stopped us from acting quickly. With Google Cloud, I can build an MVP that delivers results instantly, and the company immediately sees value. That's how we'll scale AI and data step by step.
Rodrigo Bravo
Head of Digital, Tauá Resorts
For Tauá Resorts, the move to cloud is only the beginning. With a stable, cost-efficient foundation in place, the company is turning its attention to artificial intelligence and data projects that will shape the future of hospitality.
Bravo sees AI as essential to creating experiences that feel personal rather than generic. "You can't create one-to-one guest journeys manually," he says. "With AI, I can personalize offers by analyzing when my clients travel, who they travel with, even airfare costs, something impossible before."
For guests, this could mean receiving a tailored promotion for a resort stay matched with a discounted flight, or being recommended new properties based on past vacations.
Tauá is already piloting projects with Gemini and NotebookLM to improve staff productivity. Teams upload spreadsheets, analyze information more quickly, and generate insights that guide marketing and finance decisions. At the same time, integration with CRM integrations and AI models supports more effective customer communication and booking performance. "Our goal is to use generative AI to improve productivity across every area: from marketing to the booking center to finance," Bravo explains.
Behind the scenes, Tauá is laying the groundwork for a Data Lake to centralize information and provide stronger governance. To start small, the company has piloted MVP dashboards with BigQuery and Looker Studio, showing real-time sales data to executives. Bravo notes: "I can set KPIs and show the value immediately, not two years from now."
For Tauá Resorts, migration represents only the beginning of the company's transformation. "What really matters is how cloud innovation in AI and data intelligence delivers value to the business," Bravo concludes.
Tauá Resorts is a Brazilian hospitality group that operates family resorts, event venues, and business hotels, recognized for its warm service and focus on creating memorable guest experiences.
Industry: Travel and Hospitality
Location: Brazil
Products: Google Cloud, BigQuery, Gemini, Looker Studio, NotebookLM
About Google Cloud partner - Santo Digital
Santo Digital is a Brazilian technology consultancy that helps organizations migrate, modernize, and manage their IT environments with tailored cloud architecture and implementation support.
