Reduced advertising and marketing idea generation from hours or days to minutes with Gemini 2.5 Pro
Enabled SOMIN to meet critical SLAs, such as providing analysis to clients within 24 hours
Reduce time spent on campaign planning, pitching, and creative analysis by up to 12x
Delivers 3x more accurate clickthrough rate predictions with in-house AI hosted on Compute Engine
SOMIN, an AI-powered SaaS platform recognized by Google DeepMind, analyzes public marketing data and audience research. Marketers use it to create briefs and strategies, and Gemini 2.5 Pro completes analysis and idea generation in 13 mins, speeding up campaign planning and creative analysis by up to 12 times.
SOMIN, an AI-powered SaaS platform recognized by Google DeepMind, analyzes public marketing data and audience research. Marketers use it to create briefs and strategies, and Gemini 2.5 Pro completes analysis and idea generation in 13 mins, speeding up campaign planning and creative analysis by up to 12 times.
The new way to generate marketing campaign ideas
SOMIN provides AI-powered analytics that help marketers refine more impactful content in hours or days rather than months. The business needed a fast, accurate, high-throughput AI model to process and break down data for clustering by shared characteristics and describe and store personas. It then needed to draw on that data to provide insights that help generate ad angles and campaign ideas. With Gemini 2.5 Pro, and ML models running in Compute Engine virtual machines on Cloud GPUs, SOMIN completes this analysis and idea generation process in seconds, helping customers reduce time spent on campaign planning, pitching, and creative analysis up to 12 times faster, from weeks to an average, 13 minutes per brief.
Google AI isn’t just changing how brands advertise — it’s redefining the agency model itself. With automation reshaping the industry, forward-thinking agencies are now turning AI into their competitive edge.
One standout example is how SOMIN’s Gemini-driven insights helped agency partner SAMY win a multi-million-pound deal with Nightcap Group (UK).
Instead of preparing a standard creative pitch, SAMY used SOMIN’s platform to run a deep forensic analysis of Nightcap’s publicly available data. Armed with this intelligence, SAMY reframed its pitch. Rather than showcasing creative concepts, the agency delivered a data-backed business solution that spoke directly to Nightcap’s commercial challenges. The result? The conversation shifted from “services” to measurable business impact — and secured SAMY a transformative win. This case proves that, empowered by Google Cloud and using SOMIN, agencies don’t just pitch — they solve real business problems.
Google Cloud provided superior strategic alignment, higher quality large language models, a deeper knowledge base and a more integrated ecosystem and partnership model than its competitors.
Aleks Farseev
Chief Executive Officer, SOMIN
Why Google Cloud?
SOMIN’s Research Department has consistently aligned with Google’s AI advancements, leading to cross-references by Google DeepMind in next-generation advertising systems such as ACAI. Building on this foundation, SOMIN selected Gemini 2.5 Pro for its ability to process video and other advertising content with exceptional speed, accuracy, and cost efficiency.
With Google Cloud AI and infrastructure services, the organization provides advertising analytics, such as cost per click insights, in three hours — far faster than their 24-hour service level agreement (SLA). Gemini 2.5 Pro also provides the data processing precision that enables SOMIN to deliver 78% accuracy in predicting clickthrough rates, which is three times more accurate than average human clickthrough rate calculations.
AI is a very powerful tool in marketing and advertising, and our business model of building platforms that co-create marketing and redefine the future is very much aligned with Google Cloud’s vision.
Professor Aleks Farseev
Chief Executive Officer, SOMIN
SOMIN is an AI-driven marketing platform that empowers brands and agencies to build strategies and generate content ideas in just seconds.
Industry: Technology
Location: Singapore
Products: Gemini 2.5 Pro, Cloud GPUs, Compute Engine
