SimpliRoute helps customers improve product delivery times with Google Cloud
About SimpliRoute
Chilean firm SimpliRoute optimizes millions of deliveries for thousands of companies with logistics issues every year. It is one of the leading platforms in last-mile logistics.
Tell us your challenge. We're here to help.
Contact usThe company has improved customer logistics with the help of cloud tools that make processes far easier and more efficient.
Google Cloud results
- Excellent cost-savings strategy
- Consistent data development through tool integration
- Increased productivity with more time spent on project creation
Highly stable service
SimpliRoute, a Chilean company devoted to improving its customers' logistics, joined Google Cloud to improve its service and provide new products to help companies make faster, more efficient deliveries.
One of the biggest issues facing companies around the world is how to build a robust logistics system that can detect issues in the merchandise delivery chain before they have an impact.
Buyers worldwide claim that delivery times for products acquired digitally, among many other trade channels, are essential when assessing whether they will choose a brand again. And industries need secure, short delivery times to avoid disrupting processes.
That is why quality logistics services are crucial. For SimpliRoute to handle that satisfactorily, it needs cloud technology to further advance last-mile excellence.
SimpliRoute was founded in Chile in 2015 and currently has operations in Argentina, Uruguay, Peru, Colombia, Mexico, and the USA, as well as customers from 26 countries. Its growth can be seen in the number of hirings: currently it has over 200 employees throughout the region, and more than 1,000 customers operating with its last-mile logistics system.
In the past two years, with the onset of the pandemic, the company faced one of its biggest challenges: helping companies meet delivery expectations despite lockdown measures.
"The pandemic reaffirmed the importance of transitioning to the cloud, and Google Cloud played a key role in getting there. Its intuitive platform helps us adapt it easily."
—Alex Valencia, VP of Engineering, SimpliRouteThe challenge of improving delivery management
SimpliRoute uses Google Cloud for more efficient deliveries as it allows the logistics route optimization platform to build a microservices architecture and use multiple SaaS tools. That provides immediate access to solutions for users with minimal infrastructure configuration effort.
The system also allows customers to digitize the entire delivery system, incorporating management tools such as proof of delivery, which allows companies to get accurate, real-time status updates for their deliveries. Moreover, end customers get notifications and updates on their orders, ensuring a next-level delivery experience.
This allows SimpliRoute to provide customers with major benefits. By implementing the software, they get an estimated 80% reduction in the time needed to create delivery routes, 10% in the number of vehicles needed for deliveries, and up to 30% in logistics cost savings.
"We’ve managed to provide customers with a better and much faster delivery experience. Google Cloud is super friendly for the retail segment. That increases our engagement with customers from that industry."
—Álvaro Echeverría, Co-founder and CEO, SimpliRouteDeploying technology in the cloud
SimpliRoute has had a strong link to technology, big data, and the cloud since its foundation. As a result, incorporating Google Cloud tools has been driven by users' confidence in tools they already had.
Good availability of these tools, coupled with their robust and fast operation and Google Cloud's support, have allowed SimpliRoute to deploy new developments without fear of disruption.
For SimpliRoute's co-founder and CEO, Álvaro Echeverría, Google Cloud's support throughout the process has been vital for the startup's growth.
VP of Engineering, Alex Valencia, highlights Google Cloud's community of experts, who have been closely monitoring the company's new challenges.
Achievements
Besides improving delivery times, deploying SimpliRoute provides major benefits for businesses.
The startup's stable service significantly helps customers deploying it to prepare for major data analytics projects with flexibility, as needed in times of high sales demand (such as Christmas or Mother’s Day).
Moreover, consistent support and architecture review sessions in the optimization platform result in an excellent cost-savings strategy.
Google Cloud also allows SimpliRoute to progress towards consistent data usage and management development through tool integration. This renders all processes more streamlined as the different types of data handled allow the software's end customers to make quick and accurate decisions.
From a more technical standpoint, thanks to the incorporation of Google Kubernetes Engine (GKE), Dataflow, Cloud Data Fusion, BigQuery, Cloud SQL, App Engine, Cloud Storage, Pub/Sub and Cloud Composer, among others, SimpliRoute has a solid architecture with a normalized work pipeline for almost every kind of data extraction/transformation, allowing its data department to focus more on data than on writing customized code for each kind of extraction.
The company has also seen positive impacts on productivity after adopting Google Cloud, as work teams are now able to create new projects and make them happen.
Furthermore, the engineers working with Google Cloud highlight how easy it is to upload Kubernetes and Dataflow clusters with GKE. Lastly, Storage Transfer Service has played a key role in cloud-to-cloud data migration tasks.
The future
SimpliRoute is confident that its partnership with Google Cloud will expand along with its own business goals and customer expectations. Incorporating new data analytics and AI tools will prove crucial for that endeavor.
"Our next step is to start using the intelligence Google Cloud offers and keep looking into machine learning."
—Alex Valencia, VP of Engineering, SimpliRouteTell us your challenge. We're here to help.
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About SimpliRoute
Chilean firm SimpliRoute optimizes millions of deliveries for thousands of companies with logistics issues every year. It is one of the leading platforms in last-mile logistics.