Pupuk Indonesia logo

Pupuk Indonesia: Organizing and streamlining complex data effectively with AI

Google Cloud Results
  • Custom and automated management system reduced data extraction from 5-10 minutes to 40-70 seconds

  • Reduction of human resource requirements with significant cost savings

  • Improved data-driven decision-making processes for industry competitive edge

  • New layout management system produces highly accurate results without requiring extensive training or fine-tuning

Pupuk Indonesia leverages Google Cloud to streamline its document processing workflows, creating significant productivity increases and cost savings.

The new way to extract and organize data

As the largest fertilizer producer in Asia, Pupuk Indonesia faced a significant challenge in efficiently extracting and organizing data from its diverse document collection. The company's existing OCR technology struggled to accurately process documents containing a plethora of unrelated design elements, including watermarks, images, and other visual features. This limitation hindered workflow optimization and productivity across the organization.

To address this issue, Pupuk Indonesia sought to enhance its OCR capabilities. However, developing such advanced technology required specialized expertise and resources that were not readily available in-house. This is where Pupuk worked with Devoteam to implement Google Cloud within its ecosystem.

Pupuk Indonesia factories

Why Google Cloud?

Collaborating with Devoteam in the adoption of Google Cloud has helped significantly in accelerating and streamlining administrative, repetitive, and high volume services at PT Pupuk Indonesia, especially in the HR function.

Doni Hadianto

Project Manager, Digitalization, PT Pupuk Indonesia

Improving on its existing scannable PDF data extraction capabilities, Devoteam created a system using Vision AI and Gemini that reads documents, cleans them up, and automatically organizes the content clearly and coherently. 

Using actual spatial information instead of a predictive machine learning model, the system relies on X and Y coordinate data in document images to automatically adjust the resulting content that is highly accurate without the need for extensive training or fine-tuning. This means that documents can be quickly and efficiently organized, and are easily accessible for use. 

"Collaborating with Devoteam in the adoption of Google Cloud Technology, especially AI technology, has helped significantly in accelerating and streamlining administrative, repetitive, and high volume services at PT Pupuk Indonesia, especially in the HR function," says Doni Hadianto, Project Manager.

Pupuk Indonesia factories

With Vision AI, data extraction time is also reduced from five to 10 minutes to 40 to 70 seconds. Pupuk Indonesia now has a system that improves speed, accuracy, and efficiency in document validation, which has increased overall productivity. Furthermore, validating the results and addressing any issues flagged by the system only requires a single employee, due to the ease of use of the platform. The reduced workforce has also generated significant cost savings for Pupuk Indonesia, enabling the company to reallocate resources to other vital components. 

Pupuk Indonesia factories

As one of the major fertilizer producers in Asia, Pupuk Indonesia strives to provide excellent products and services to both domestic and international markets. Its business portfolio also includes EPC, logistics, utilities, and trading.

Industry: Manufacturing

Location: Indonesia

Products: Gemini, Vision AI


About Google Cloud partner- Devoteam

With offices in 25+ countries across Europe, the Middle East, and Africa (EMEA), and Indonesia, Devoteam manages large-scale, ambitious projects, implementing technologies that help businesses solve their most complicated cloud challenges.

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