With Google Cloud, MultiTV can access advanced AI tools, more automation, and machine learning to gain a sharper, competitive edge for clients, viewers, and the developers working on the platform.

On the frontend, the integration of edge caching and Cloud CDN enables MultiTV to reduce loading times, delivering high-quality video faster. "Before Google Cloud, we were getting 154ms response times from our APIs. Now, we're getting 34ms response times," says Sharma. "Similarly, our team, who have worked with Google to set up our pipeline, have automated everything. These automations have drastically accelerated deployment time.

With the help of Cloud Run and Google Kubernetes Engine (GKE), MultiTV has reduced deployment time by more than 80%. GKE's scalability helps the team meet fluctuating levels of traffic, and automating working processes allowed the team to focus less on upkeep and more on innovation. An uptime of 99.99% also ensures that brands and users can always have access to the content they need at any time of the day.

MultiTV is also using Vertex AI to transform familiar products into innovative new customer solutions. In addition to automated image captioning to assist in video editing processes, the company is also planning for generative video summaries to offer a more versatile, multi-media solution for its clients.

The organization is also developing a new product called Moments, which uses generative AI to create video highlights of key moments and packages them into short snippets. For clients in sports and entertainment, especially, Moments will help capture and produce nearly real-time content for fans. These snippets will also help clients quickly create micro dramas, presenting content that is typically long-form in bite-sized, on-the-go segments.