Enables secure data collaboration to unlock first-party data value
Unlocks deeper customer insights through trusted partner data
Provides the agility to adapt experiences with a unified customer view
Reduces ad waste through improved audience targeting
LiveRamp's Embedded Identity in BigQuery transforms marketing by enabling businesses to unlock first-party data and securely collaborate. This improves personalized customer experiences, allowing businesses to connect personally, adapt to market changes, and reduce ad waste through improved audience targeting.
LiveRamp's Embedded Identity in BigQuery transforms marketing by enabling businesses to unlock first-party data and securely collaborate. This improves personalized customer experiences, allowing businesses to connect personally, adapt to market changes, and reduce ad waste through improved audience targeting.
The challenge: Siloed first-party data limits understanding and personalization
Imagine a world where your customer data is trapped in silos, scattered across different platforms and devices within your own organization. Even with valuable first-party data, you're missing the ability to easily identify and connect different touchpoints belonging to the same customer. This makes it difficult to create a unified customer profile and understand their preferences and behaviors across channels. This data isolation makes it nearly impossible to deliver the consistent, personalized experiences that customers now expect and respond quickly to changing market trends. Without the ability to effectively unify and activate your own first-party data and expand your understanding with trusted partner data, marketers are left with incomplete customer profiles and a limited ability to create truly relevant and engaging interactions.
Adding to the challenge, marketers are facing increasing pressure to navigate evolving data privacy regulations.
The result? Limited personalization, disconnected customer experiences, and hindered ability to build lasting customer relationships.
Data is more powerful when it can be connected, and we offer flexible collaboration capabilities to allow our clients to take their view of first party data and connect it with other trusted parties.
Lisa Cramer
Head of Embedded Product, LiveRamp
Unlocking enhanced personalization through secure data collaboration with LiveRamp and BigQuery
But there's a better way. LiveRamp partnered with BigQuery to offer a path to transforming marketing by empowering businesses to unlock the full potential of their own first-party data and securely collaborate with trusted partners. This isn't just about collecting and analyzing data; it's about creating a dynamic, interconnected ecosystem where first and third-party data flows freely and securely, enabling marketers to create a unified view of their customers, understand them on a deeper level, and respond to their needs with unprecedented speed and precision.
LiveRamp's Embedded Identity in BigQuery is the key to unlocking this transformation. It brings the power of RampID directly into your BigQuery environment, allowing you to resolve customer identities within your own data and expand your understanding with trusted partner data without moving it. This unlocks a new era of secure and efficient data collaboration, enabling you to break down data silos, gain a holistic view of your customers, and deliver more personalized and engaging experiences.
RAMP ID we think of as this holistic and persistent identifier that's deterministically generated to represent consumers regardless of the touchpoint through which they interact with our customers.
Marton Kriszan
Product Manager for Cloud Embedded Identity, LiveRamp
Putting data to work: Use cases for LiveRamp and BigQuery
LiveRamp and BigQuery empower marketers across a wide range of use cases, transforming how they connect with customers and drive business results. Here are just a few examples:
- Personalized ad targeting: Create highly targeted audience segments based on a unified view of your customers, ensuring that your ads reach the right people with the right message.
- Enhanced customer segmentation: Develop more granular and accurate customer segments for personalized marketing campaigns and product recommendations.
- Improved marketing measurement: Accurately measure the impact of your marketing campaigns across channels by connecting online and offline data.
- AI-powered customer insights: Leverage BigQuery ML and Vertex AI to uncover hidden patterns in your data and predict future customer behavior.
- Data-driven product development: Use customer insights to inform product development decisions and create products that better meet customer needs.
The future of marketing: Enhanced, personalized, agile, efficient, and customer-centric
The journey to personalized marketing is ongoing, but with LiveRamp and BigQuery, businesses are well-equipped to navigate the challenges and unlock the opportunities that lie ahead. By embracing secure data collaboration and prioritizing agility and efficiency, they can build stronger customer relationships, drive meaningful results, reduce ad waste, and transform their marketing strategies for the future.
Get started with LiveRamp’s Embedded Identity in BigQuery today
Now, what's putting all of that together is powerful analytics that can work on this big data? The bedrock of that is BigQuery. BigQuery is the analytic basis for us to join on behalf of our clients, the answers they need.
Tom Affinito
Global Product Marketing Lead, LiveRamp
LiveRamp is a leading data collaboration platform empowering businesses to securely expand their customer understanding.
Industry: Retail, Technology
Location: United States
Products: BigQuery
