Leads.io's economic model is distinguished by its commitment to results. The company covers all campaign setup costs and only charges its customers for generated leads. This approach requires maximum operational efficiency, made possible by automation and constant process optimization. Campaigns are deployed on multiple platforms, including Google Ads and social networks, with particular attention to the quality of generated leads.

To achieve its ambitions, Leads.io pursues strategic acquisitions, recently including E-media in France, Ampixia in France, Data Fanatics in the Netherlands and Reflex Media Group in Spain. This approach accelerates expansion by establishing a presence in new markets with established teams and customer portfolios.

And it is precisely to support this growth and maintain its operational excellence requirement that the company decided to consolidate its information system on Google Cloud.

"Previously, a simple modification in our data tables, such as adding a new analysis dimension for our marketers, required a full development cycle of 3 to 4 weeks," explains Glenn de Boer. "Today, thanks to Google Cloud's data architecture, these same modifications are made in a few hours, or even directly by the business teams themselves. Our developers can finally focus on high value-added projects rather than spending their time maintaining and modifying data tables."

Another major advantage, the combination of BigQuery with tools like Google Sheets and Looker Studio allows employees around the world to easily access the information they need, promoting data-driven decision-making at all levels of the organization.

Finally, this consolidation has also allowed the company to eliminate problems related to the complexity of its existing system. "We sometimes had up to 15 interconnected workflows for a single dashboard. When a problem occurred, it could take days to identify the source," recalls Michael Sherrin, Head of Business Intelligence at Leads.io. "Today, thanks to BigQuery, these problems have disappeared."

"The prior structuring of our data was an essential prerequisite before launching into AI," adds Glenn de Boer. "Now that we have a high-performance data warehouse with BigQuery, we can truly exploit the potential of AI, particularly through Vertex AI solutions and Gemini models."

The prospects are numerous: automatic adaptation of campaigns to local specificities, real-time optimization of advertising messages, or improvement of customer engagement through increased personalization. "AI does not replace our expertise, it amplifies it," says Michael Sherrin. "Thanks to Google Cloud, we can fully exploit our potential and offer our customers a superior quality service."

Beyond the technical advantages offered by Google Cloud, Leads.io benefits from support that goes beyond the usual framework of a customer-supplier relationship. "While we are far from being among Google Cloud's largest customers, we benefit from an exceptional level of support," emphasizes Michael Sherrin. "Google Cloud has truly invested in our success, demonstrating its desire to be a long-term partner rather than a simple cloud solution provider."

This partnership approach resonates particularly with Leads.io's vision. "Our ambition is not only to be a technological leader," says Michael Sherrin. "We want to be a true partner for our customers, as Google Cloud is for us."

This close collaboration with Google Cloud represents only the beginning of a new era for Leads.io. By combining technological excellence and innovation ambition, the company is giving itself the means to redefine the standards of lead generation on an international scale. Its vision of smarter, more responsive, and more personalized performance marketing is taking shape everyday thanks to cutting-edge cloud infrastructures. With solid technological foundations and a cloud partner aligned with its ambitions, Leads.io is now ready to write the next chapter of its history: to become the undisputed leader in technological lead generation, serving the performance of its customers worldwide.