KiSSFLOW: Helping 10,000+ companies in 121 countries automate workflows

About KiSSFLOW

Launched in 2012 at Google I/O, KiSSFLOW is the flagship product of OrangeScape, which has operations in the United States, United Kingdom, Western Europe, and India. KiSSFLOW is an automation and workflow management platform used by more than 10,000 companies in 121 countries. Forrester and Gartner have both recognized KiSSFLOW as a top “low-code” platform.

Industries: Technology
Location: United States, India

KiSSFLOW reduces cloud infrastructure maintenance and improves uptime by leveraging Google App Engine and Google Cloud SQL.

Google Cloud Results

  • Spins up thousands of Google Cloud SQL instances as needed
  • Maintains lean DevOps team focused on business versus infrastructure
  • Manages customers with 10 to 10,000 users seamlessly
  • Improves querying

Scales to handle doubling user growth

KiSSFLOW helps department heads, senior managers, and process owners create automated business management workflows—with no coding required. Enabling business leaders to easily automate repetitive tasks gives them control over those processes while also freeing staff to focus on more strategic work.

Similarly, Google Cloud Platform gives KiSSFLOW engineers control over the company’s cloud infrastructure while freeing them from worrying about managing it. KiSSFLOW leverages Google App Engine for its application servers to power its KiSSFLOW Software as a Service (SaaS) offering; Google Cloud SQL, the relational database service for Google App Engine; and other Google Cloud Platform managed services such as Google BigQuery for data warehousing and Google Cloud Functions for system monitoring.

“We didn’t have the resources to build our team and infrastructure to handle thousands of customers. But we could spin up thousands of Google Cloud SQL instances as needed, without worrying about provisioning, maintenance, or uptime. Google takes care of that for us.”

Suresh Sambandam, Founder & CEO, KiSSFLOW

“When we started using Google Cloud Platform, we had a small DevOps team,” says Suresh Sambandam, Founder and CEO of KiSSFLOW. “We didn’t have the resources to build our team and infrastructure to handle thousands of customers. But we could spin up thousands of Google Cloud SQL instances as needed, without worrying about provisioning, maintenance, or uptime. Google takes care of that for us.” KISSFLOW currently has more than 5,000 instances running in Google App Engine and Google Cloud SQL.

“Google Cloud Platform lets us maintain a lean DevOps team that’s focused on business goals rather than infrastructure management,” adds Dinesh Varadharajan, Vice President of Product Management at KiSSFLOW. For example, the Google App Engine auto scaling feature helps KiSSFLOW auto scale without worrying about its hundreds of customers’ instances and use cases, which can change dynamically.

“We like that Google provides us with a fully integrated solution, giving us the confidence that everything will work exactly as we need,” Dinesh says.

“Google Cloud SQL is a major component of our stack, and when we beta tested Google Cloud SQL 2nd Generation, we saw a fantastic performance improvement for our large volume customers. We immediately migrated a few major customers, as we saw 7x performance improvements of their queries.”

Rajesh Manickadas, Head of Engineering, KiSSFLOW

Seamless management

The growth in KiSSFLOW users is effectively doubling every year, and the company has a current base of about 800,000 active users at more than 10,000 companies. Some customers have only 10 business users while others may have nearly 10,000. “Managing customers at either end of the spectrum is seamless to us, because Google Cloud SQL takes care of scaling for us,” says Suresh.

For example, KiSSFLOW has large customers with 700 users concurrently using a single Google App Engine instance, running about 200 or more transactions per second. “That scale is only possible because Google App Engine spawns anywhere from four to seven instances during peak loads and then automatically scales down to one instance during normal loads,” says Suresh.

“In addition, the ability of Google App Engine to automatically scale to handle an increase in incoming application requests helps the KiSSFLOW DevOps team stay focused on developing new products and features for customers,” says Rajesh Manickadas, Head of Engineering at KiSSFLOW.

An awesome upgrade

KiSSFLOW moved some of its large customers to the second-generation of Google Cloud SQL instances. “Cloud SQL is a major component of our stack, and when we beta tested Cloud SQL 2nd Generation, we saw a fantastic performance improvement for our large volume customers. We immediately migrated a few major customers, as we saw 7x performance improvements of their queries,” says Rajesh. “It was an awesome upgrade for us,” adds Suresh.

Per-second billing

KiSSFLOW appreciates Google Cloud SQL per-second billing, sustained use discounts, and instance sizes that are easy to stop and start. The pricing model enables KiSSFLOW to provision one database instance for each of its customers at a reasonable cost. “Customers want data isolation, but a dedicated instance would increase the cost for providing our service,” says Suresh. “Google Cloud SQL per-second billing allows us to offset this cost to a greater extent and provides us the cost balance to offer a dedicated, isolated database instance for each customer.”

“Google engineers and support are ready to help whenever we need it. When one of our customers accidentally deleted their data, Google engineers worked with us continuously for two days to recover and restore that data. With Google Cloud Platform, the ability to quickly recover from situations through automated backup/restore is hugely beneficial to both KiSSFLOW and our customers.”

Suresh Sambandam, Founder & CEO, KiSSFLOW

A strategic technology partnership

KiSSFLOW’s parent company, OrangeScape, became an early adopter of Google App Engine from its alpha version days for its Visual PaaS platform. Similarly, OrangeScape was an early adopter in 2008 of G Suite, and of Google Cloud SQL after its 2011 introduction.

“We’re seen as technology leaders in India, partly because we’ve always embraced pioneering technologies,” says Suresh. “Early on, starting with G Suite and Google App Engine, we believed Google had the technologies we needed to grow.”

Google has continued to be a strategic technology partner for OrangeScape through the years. “We run most of our SaaS offering on Google Cloud Platform, so our relationship with Google is key,” says Suresh. “As early adopters of Google technologies, we have a deep relationship with their engineers built on mutual trust and loyalty.”

“Google engineers and support are ready to help whenever we need it,” adds Suresh. “When one of our customers accidentally deleted their data, Google engineers worked with us continuously for two days to recover and restore that data. With Google Cloud Platform, the ability to quickly recover from situations through automated backup/restore is hugely beneficial to both KiSSFLOW and our customers.”

Enhanced security a competitive advantage

The Google Cloud Platform secure-by-design infrastructure, which Google uses to safeguard its own products and services, has helped KiSSFLOW gain new customers. “One of the first things prospective customers ask about is security compliance,” says Rajesh. “The fact that Google Cloud Platform is a compliant platform in many aspects keeps them at ease. And it’s another selling point for us.”

Migrating to Kubernetes

KiSSFLOW is in the early stages of developing a significant new release. The goal is to extend the software beyond its current focus on workflow automation and move into the much larger scope of collaborative work management. KiSSFLOW is migrating to Google Kubernetes Engine for a reliable and efficient containerized application management environment.

“Moving to the microservices architecture running on Google Kubernetes Engine will help us be more agile in our development and get new features to market faster,” says Rajesh. “And it will give us even more flexibility. Each service can be scaled individually if it needs more memory, compute power, or other resources, without having to scale the whole application. This will make our platform easier to manage and more cost-effective. Google Kubernetes Engine will help position us for the future.”

About KiSSFLOW

Launched in 2012 at Google I/O, KiSSFLOW is the flagship product of OrangeScape, which has operations in the United States, United Kingdom, Western Europe, and India. KiSSFLOW is an automation and workflow management platform used by more than 10,000 companies in 121 countries. Forrester and Gartner have both recognized KiSSFLOW as a top “low-code” platform.

Industries: Technology
Location: United States, India
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12 Months FREE TRIAL

Try Kubernetes Engine, BigQuery, and other Cloud Platform products with $300 in free credit and 12 months.

TRY IT FREE