90% cost savings on network egress while accessing the Firebase API
30% cost savings with Cloud Storage
30% cost savings with Compute Engine for private network access
40% fewer customer complaints about notification push delays
Improved CSAT by 1 unit to 4.5
iZooto uses Google Cloud to deliver 27B+ daily notifications, boosting engagement, retention, and monetization for global publishers.
iZooto uses Google Cloud to deliver 27B+ daily notifications, boosting engagement, retention, and monetization for global publishers.
The new way to deliver notifications at scale
Despite massive reach, most publishers struggle to retain audiences, making it hard to justify the cost of traditional marketing and user data platforms as the economics simply don’t add up.
iZooto set out to tackle this challenge by enabling publishers to achieve their marketing and audience data goals in an efficient, sustainable, and cost-efficient way. It boosts audience engagement for media brands with an AI-powered recommendation engine that delivers the right content to the right person, every time. Built for publishers, the platform guarantees speed, scale, and cost-efficiency.
This solution helps publishers drive 11–17% incremental page views and increase session time by ~30%, while positively impacting user lifetime value.
Datability’s state-of-art engineering helps publishers maximise ad yield through its machine learning–powered mediation platform, which integrates with native and immersive ad partners worldwide. The platform features built-in mobile measurement (MMP), tracking, and attribution, along with ROAS optimization — further enhancing yield for customers.
When iZooto faced challenges with cost transparency, billing inaccuracies, and unreliable spot instances with its former cloud provider, the company seeked a stable and cost-effective alternative. It needed a solution for pushing 27 billion+ notifications daily, particularly to Android and Chrome users, and that’s when it turned to Google Cloud.
We realized that our industry is changing, and we needed a cloud provider that could offer stability, cost transparency, and seamless integration, especially with Firebase. Google Cloud provided the perfect solution for our high-scale notification delivery.
Sachin Grover
Co-founder and Head of Engineering, iZooto
Why Google Cloud?
iZooto selected Google Cloud for its stability in spot instances, transparent billing, and customization options. A key factor was the platform’s seamless integration with Firebase, which was crucial for the company’s Android and Chrome user bases. Private network access to Firebase reduced notification latency and lowered egress costs by 90%.
With Google Cloud, we've achieved approximately 90% cost savings on network egress and significantly reduced notification push delays, leading to improved customer satisfaction. The robust platform and excellent support have been invaluable.
Sachin Grover
Co-founder and CTO, iZooto
iZooto also built a robust platform using Compute Engine and Google Kubernetes Engine, which supports native integration with cloud messaging platforms for low-latency notification delivery.
In the process, supported by a Google Cloud account manager and technical counterpart, the company enhanced its customer experience, with 40% fewer customer complaints.
This setup enables iZooto to send ~35 million notifications in under five minutes, significantly faster than before, while saving 90% of network egress cost. With newfound speed and efficiency, iZooto is freed to continue pioneering audience engagement for publishers worldwide to thrive.
Powering 70% of top publishers in India, SEA, and ME, iZooto drives engagement, loyalty, and revenue with its owned audience marketing platform and personalized alerts.
Industries: Media and Entertainment, Start-up
Location: India
Products: Compute Engine, Kubernetes Engine, BigQuery, Cloud SQL, Cloud Storage, Cloud Composer, Document AI, Looker, Pub/Sub, Translation AI, Vertex AI, Firebase
