“We knew AI would fundamentally change how modern businesses operate,” says English. “Google Cloud gives us access to the tools, services, and innovation we need to build for that future.”

Today, IMPT’s AI estate running on Google Cloud Compute Engine handles approximately 400 inbound customer conversations every day, delivering a median AI response time of six seconds to help customers and partners receive fast, accurate support.

The team completed its migration to Google Cloud in approximately 15 weeks, moving all workloads to a platform designed to support both current operations and future growth. Even before the migration was complete, IMPT was already deploying new AI capabilities and integrating them into day-to-day workflows.

For example, Google Workspace APIs across Gmail, Calendar, and Drive power IMPT’s AI-run sales operation, enabling AI agents to support partner conversations, automate meeting scheduling, send timezone-aware reminders, and generate pre- and post-meeting documentation.

AI also helps regenerate more than 6,600 partner pages every night in under 60 seconds, ensuring displayed pricing remains aligned with checkout. Gemini Enterprise Agent Platform supports AI-driven classification, summarization, translation, and resilience, allowing the platform to continue serving customers even during periods of peak demand.

“The exciting part was that we didn’t have to wait until everything was migrated to start seeing value,” shares English. “We could begin experimenting with AI agents, learning from the Google Cloud team, and building straight away.”

Today, IMPT runs 100% of its workloads on Google Cloud. Compute Engine still provides the foundation for its AI-first platform, while Identity-Aware Proxy enables secure access to cloud infrastructure without exposing unnecessary public endpoints.

For Mike, one of the biggest benefits of the move isn’t tied to a single feature or capability. It’s the confidence that comes from knowing the business is built on infrastructure designed to scale. “Before, a lot of our attention was spent thinking about systems, infrastructure, and how we would support the next stage of growth,” English explains. “Today, we have confidence in the platform we’re building on.”

With its migration complete, IMPT is now focused on what comes next: growing its customer base, expanding its platform, and making sustainable travel accessible to more people around the world.

Meanwhile, AI has become a core part of how the company operates. Across development, operations, sales, marketing, and customer experiences, AI-powered workflows automate repetitive tasks and help teams focus on higher-value work.

Automation now manages up to 30 partner meetings every day from scheduling and attendee capture through timezone-aware reminders and follow-up documentation. Attribution is tracked across more than 20 satellite websites using Google Analytics 4 and Google Tag Manager, helping the team better understand which channels generate bookings.