The Warriors know the heart of a thriving franchise is its fan base. “We want to invest in our brand so fans maintain the kind of love you see with other global sports brands,” Brusilovsky says. “That means creating personalized, contextual experiences for every single one of our fans.”

Both attendees and fans at home can also review scores, stats, replays, and content produced by the Warriors Studio team such as player and coach spotlight videos and behind-the-scenes snapshots.

With so much of the fan experience consolidated in a single place, the Warriors can use more than 30 sources of customer data and more than 100 million data points to refine and personalize every app users’ journey. “If you're coming to the game, and we know that you really like a specific food item at a specific eatery, and you have a favorite player, we can create a digital experience tailored just for you and no one else,” Brusilovsky says. “We know we’re competing against a lot of incredible entertainment options, so it’s invaluable to us to give our fans a second-to-none experience with our brand.”

Behind the scenes, the Warriors have adopted BigQuery to ingest and process its vast stores of data related to its business, customers, and team. Using BigQuery for both business data and basketball data places the team in a unique position to build on a shared technology foundation across the organization. “We know that data isn’t the answer; it helps us find the answer,” says Brusilovsky. “With all of this data together, we’re very mindful that data analysis and decision-making is a combination of an art and a science.” 

From a business perspective, the organization is using this information to inform everything from ticket and suite pricing to what types of content to produce. On the team side, the Warriors are using game and player data to build a competitive team on the court. “Our analytics team is out to find answers that convert into winning games,” Brusilovsky shares. “They’re not only able to review league data, they’re also looking at college and international data to offer data-driven guidance to our coaches and scouts. Bringing these teams together, we can make more educated decisions about players.”

The Warriors organization continues to work closely with Google to support internal collaboration. One major step in that journey included implementing Google Workspace to enable its team to do more with less. Most recently, it rolled out a beta test for Gemini for Google Workspace to help employees automate repetitive, manual tasks. “I’m constantly looking for ways to free up my teammates’ time,” Brusilovsky shares. “If there’s a manual process that takes an hour before every game, and we can automate that, that saves us 41 hours a year.” The team can then allocate that time to improving other areas of the business such as its security posture or building new features for fans.

In an ongoing effort to grow and adopt new technologies that align with its mission, the team is also experimenting with Vertex AI to augment both internal and fan-facing services in the near future. It has connected an AI-based, natural language search feature to BigQuery to easily surface answers to frequently asked questions about internal documentation. Going forward, the team plans to bring this real-time service to provide an even better fan experience in its app and on chasecenter.com, so fans can ask questions about bag policies, attendance questions, and more. “Our relationship with Google Cloud continues to play a major role in how we iterate as an organization,” Brusilovsky says. “And Gemini is going to be a big enabler of how we bring the next version of our fan experience to life.”