Cube Highways

Cube Highways: Enhancing India’s highway safety with smart tools

Google Cloud Results
  • Has maintained 99.99% app uptime on Compute Engine consistently for 8 years

  • Enables 2 developers to manage cloud for a $5B road network

  • Secures tolling data for 38 highways using Cloud Storage

  • Speeds hazard response across 200km routes with Google Maps

  • Empowers engineers to self-serve safety reports with BigQuery

Cube Highways manages a $5B road network with smart tools, maintaining 99.99% uptime and accelerating hazard response times.

SMTL toll plaza

Solving the communication disconnect across 200-kilometer routes

Valued at $5 billion, Cube Highways develops, operates, and manages safe, sustainable transportation infrastructure across India. Overseeing an extensive network of 38 major toll roads, the company needed a faster way to connect ground patrol teams with its central operations center in Delhi. Because field workers were using standard social media apps to report potholes, damaged crash barriers, or traffic incidents, the operations team faced severe delays in tracking projects, procuring materials, and responding to hazards.

As a solution, the company began building RoadAid, a custom application that acts as the digital backbone for the highway network. It captures geo-tagged field observations and converts them into automated workflows for maintenance, billing, and procurement.

To ensure the platform was accessible to all field contractors, developers designed an interface as intuitive as standard consumer messaging apps, but bringing this tool to life required robust infrastructure, and the company's IT team were small and new to cloud deployments. Initial trials with various cloud providers proved overly complex. Developers had to navigate granular, low-level settings just to launch a simple virtual machine, which stalled momentum and delayed critical feature releases for the new app.

Relying on messaging apps meant there was no real project workflow. We needed a dedicated digital tool to give us continuous, structured feedback from the ground so we knew exactly what was happening across the network at all times. Google Cloud provided the foundation to build exactly what we needed."

Reddy Moola

Chief Information Officer, Cube Highways

Automating highway maintenance workflows from the ground up

Road monitoring

Cube Highways chose Google Cloud to power the RoadAid ecosystem, hosting its entire suite of internal applications on Compute Engine. Now, when a patrol unit spots a damaged signboard, they snap a photo using the RoadAid mobile app. Google Maps Platform extracts the exact GPS coordinates, plotting the incident on live heat maps. Operations managers instantly view the issue and dispatch crews with the right materials to fix the hazard.

The best cloud infrastructure gets out of your way so you can do your work. We have no local development servers; everything sits securely in Google Cloud. This reliability allows our two-person cloud team to focus entirely on improving our product rather than worrying about basic server architecture.

Ajay Kumar

Assistant VP and Solution Architect, Cube Highways

National compliance mandates that operators retain toll transaction records and vehicle imagery for years. Instead of maintaining vulnerable physical hard drives at individual toll plazas, the company funnels this massive volume of sensitive data directly into Cloud Storage. To extract value from this growing dataset, traffic experts rely on BigQuery to generate analytics on road wear and traffic flows without waiting for IT to build the reports.

The company safeguards this architecture using the Security Command Center, which identifies exposed ports and manages service account permissions to ensure audit readiness. Within such a minimal configuration environment, a lean two-person IT team easily manages the deployment.

Team celebrating 100 kms lane completion

Expanding the RoadAid ecosystem with proactive AI

With RoadAid running on Google Cloud for eight years, Cube Highways maintains 99.99% uptime across its critical applications. The cloud architecture also serves as the backbone of the company's disaster recovery plan. If a physical backup server at a toll plaza is destroyed by a fire, the IT team can restore the lost data from the cloud within a couple of hours.

As the company prepares to add 12 new roads to its existing 38-highway network, the IT team are deploying generative AI to manage the scale without increasing headcount. Developers are already testing Gemini Code Assist to write software updates faster and boost productivity. The business is also exploring Gemini in Vertex AI to analyze years of accumulated highway data.

By automating the analysis of commercial truck traffic, traffic engineers aim to proactively reinforce the foundation of heavy-use road corridors, reducing surface wear and tear before potholes form. Ultimately, this proactive approach ensures that Cube Highways continues to deliver safe, sustainable, and high-quality journeys for millions of Indian commuters.

Google Cloud is instrumental in advancing our RoadAid strategy. We are currently valued at around $5 billion, and even if the company grows to $10 billion or $20 billion, our tools will scale effortlessly because we are working with Google Cloud.

Reddy Moola

Chief Information Officer, Cube Highways

AI based Road assets identification

Cube Highways develops, operates, and manages high-quality, sustainable road transportation infrastructure across India, overseeing an extensive network of 38 major toll roads.

Industries: Travel and Hospitality, Transportation

Location: India

Products: Compute Engine, Google Maps Platform, Cloud Storage, BigQuery, Security Command Center, Gemini in Vertex AI, Gemini Code Assist