In 2023, Coop Coffee launched its digital transformation journey, selecting Google Cloud to act as a bridge to the National Big Data system. After finding that external partners struggled to grasp the specific nuances of the coffee business, the organization empowered its internal team to build the architecture. By migrating to Google Workspace and Cloud Storage, it standardized data templates across 30 different provinces, creating a unified language for Indonesian agriculture.

The team deployed a custom National Traceability-Based POS application on Compute Engine. This system allows the Ministry of Cooperatives to see real-time transaction data across the country, enabling precise decisions on fertilizer distribution and farm rejuvenation. To solve the traceability gap, Coop Coffee integrated Google Maps Platform, linking every coffee cherry sale back to the precise geographic coordinates of the farmer’s plot. This ensured that even in rural areas with poor connectivity, data integrity remained the foundation of the supply chain. Recognizing that the most robust architecture is only as effective as its adoption on the ground, Coop Coffee bridged the digital divide through targeted incentives and consistent community engagement. By hosting weekly “Saturday routine” sessions in rural villages, the team transformed local skepticism into active participation, demonstrating to traditional growers that digital visibility serves as the primary catalyst for global market access.

The shift to Google Cloud has fundamentally changed how Coop Coffee interacts with the global market. With 100% faster access to operational information using Data Studio, dashboards that once took weeks to compile are now accessible in real-time. This digital transparency has become the primary reference for international buyers. For partners like Starbucks, the ability to log in and verify a purchase order—down to the farmer’s name and the number of red cherries—has solidified market trust and supported a 287% increase in farmers’ living income since 2016.

What began as the Kintamani Revitalization project to digitize data has since matured. In 2024, Coop Coffee and CIRAD scaled their collaboration on Google Cloud to unlock nature-based carbon sequestration solutions, celebrating a multi-decade partnership on the coffee GI journey.

Beyond trade, the platform is securing the industry's future through the ‘Carbon App.’ By calculating carbon sequestration within mapped coffee forests, the foundation helps farmers enter carbon credit schemes and meet Net Zero climate goals.

Today, Coop Coffee’s “Triple Entity” structure is fully synchronized: the Cooperative manages human capital, the PT drives profitable trade, and the Foundation tracks environmental impact—all powered by a single, scalable cloud ecosystem.