Deployed major AI initiative for <3% revenue investment
Refreshes operational data every 15 minutes to optimize ad spend
Automatically aligns ad execution with live contractor capacity
Enables 1:1 competition with large-scale competitors
CAMP Digital builds a data moat and agentic workflows to match real-time contractor schedules with ad spend to help SMBs scale.
CAMP Digital builds a data moat and agentic workflows to match real-time contractor schedules with ad spend to help SMBs scale.
Connecting “Main Street” contractors
to the digital future
Home services professionals like contractors, plumbers, and HVAC technicians provide essential services to their communities. As the digital marketing ecosystem has evolved, the pros have had to move from simply quality service and word-of-mouth brand building to navigating online search and managing ad campaigns. This is especially complicated because static ad spend may drive traffic to a fully booked business or leave scheduling gaps from last minute cancellations.
For our customers serving their local Main Street, navigating the digital landscape can be incredibly challenging. We’re grateful for our relationship with Google which allows us to turn that complexity into clear, actionable strategies and execute them on behalf of our clients, so they can focus on what they do best.
Katie Donovan
CEO, CAMP Digital
CAMP Digital is a technology-first agency that set out to solve this challenge by aligning digital ad execution directly with live technician capacity. The agency needed a technological foundation that could ingest real-time operational data, evaluate business patterns, and execute thousands of automated campaign adjustments every month without manual delay.
CAMP Digital built on its existing relationship with Google Cloud to unify its cloud and data infrastructure and build an agentic platform that could meet the rapidly shifting demands of local markets. “For our customers serving their local Main Street, navigating the digital landscape can be incredibly challenging,” says Katie Donovan, CEO at CAMP Digital. “We’re grateful for our relationship with Google which allows us to turn that complexity into clear, actionable strategies and execute them on behalf of our clients, so they can focus on what they do best.”
Building a home professional data moat
with Google Cloud and Gemini
CAMP Digital architected a major part of its new data foundation using a combination of several Google solutions, including Gemini, BigQuery, and Cloud Run. The team stores and processes structured historical data as well as customer data such as job patterns, live contractor availability, and customer databases in BigQuery that its AI can search in seconds. Many of these vital data points are also automatically refreshed every fifteen minutes to ensure information such as customers’ ad spend is up-to-date for agents.
This structured data feeds into Gemini and its models, specifically Gemini 3.6 Flash, to orchestrate agent-to-agent workflows, including text summarization, sentiment analysis, and data enrichment. “The data moat allows us to have all our most important information structured in a single, accessible place,” explains Sébastien Dufourmantelle, Senior Vice President of Agentic Strategy and Engineering at CAMP Digital. “An agent can ping it, pull data, and push it through to another agent that makes decisions about the account at a speed and a scale that you simply can’t do manually.”
The data moat allows us to have all our most important information structured in a single, accessible place. An agent can ping it, pull data, and push it through to another agent that makes decisions about the account at a speed and a scale that you simply can’t do manually.
Sébastien Dufourmantelle
Senior Vice President of Agentic Strategy and Engineering, CAMP Digital
During this rollout, CAMP Digital also worked to educate its entire team on how to use AI internally through hands-on workshops, vibe coding classes, and AI-based team building activities.
Together, this AI-powered infrastructure allowed the team to launch an advanced agentic system that continuously monitors its customers’ client capacity, weather events that can lead to increased service needs, and fluctuating seasonal demand.
When technician availability drops, agents can automatically dial up ad spend, expand geographic service areas, or introduce targeted promotional offers. Conversely, when schedules fill up, the system scales back ad spend to preserve marketing budget for future needs. It also generates plain-language recommendations and justifications for changes to ensure human-in-the-loop oversight.
Opening up enterprise AI and
expanding to zero-click conversions
With this new automation in place, CAMP Digital has freed its team from routine campaign management and keyword grooming to focus on strategic client relationships. A specialized workflow agent also helps contractors analyze customer service calls to help identify missed booking opportunities and ultimately capture lost revenue. Any of these insights and ad adjustments also operate under CAMP Digital’s flat-fee agency model with zero ad spend commissions, so any marketing efficiency improvements directly benefit contractors’ bottom lines.
The company was also able to develop and launch the agentic platform using less than 3% of its annual revenue. “The agentic services we’ve built with Google Cloud really prove that any SMB can compete with giant companies for less than a 401k match program,” says Meg Stapleton, COO and Chief AI Officer at CAMP Digital.
The agentic services we’ve built with Google Cloud really prove that any SMB can compete with giant companies for less than a 401k match program. Collaborating with Google gave us the resources, information, and connections to compete with, and even get ahead of, multibillion-dollar competitors.
Meg Stapleton
COO and Chief AI Officer, CAMP Digital
“Collaborating with Google gave us the resources, information, and connections to compete with, and even get ahead of, multibillion-dollar competitors.” These expanded agentic solutions have also allowed the team to support new business without having to hire additional headcount. By automating repetitive manual work, the team shifted an entire division into more strategic roles with zero layoffs.
Looking ahead, the team is focusing on zero-click conversions from search results. This next evolution will allow homeowners to book appointments directly with home services professionals within search results without navigating to a full website, further reducing friction and improving results for thousands of business owners.
CAMP Digital is a digital agency that provides industry-tailored, custom marketing solutions for home services professionals.
Industry: Technology
Location: United States
Products: Gemini, Google Cloud
