Accelerated production cycles by automating processes with Vertex AI
Developed product Q&As at a fraction of the previous cost
Created a human-like shopping assistant that personalizes recommendations
Summarized thousands of product reviews to support buying decisions
Best Buy used Vertex AI to launch cost-efficient, real-time features — by integrating powerful large language models with in-house solutions — that enhance the online shopping experience and boost customer trust, satisfaction, and revenue.
Best Buy used Vertex AI to launch cost-efficient, real-time features — by integrating powerful large language models with in-house solutions — that enhance the online shopping experience and boost customer trust, satisfaction, and revenue.
The new way to unify in-store and online experiences
We are trying to bring the in-store experience into our customers' homes. AI helps us bring humanity to an online interface in a conversational way that people can trust.
Aamer Charania
Global Head of Applied Machine Learning, Best Buy
Electronics retailer Best Buy is bringing the in-store shopping experience home with advanced AI solutions from Google Cloud. Its Gift Finder tool, built on Vertex AI, uses generative AI to simulate a human-like shopping assistant, helping customers select thoughtful gifts by understanding their preferences. Meanwhile, summarization capabilities help the team condense thousands of product reviews into concise insights, improving customer trust and streamlining buying decisions. The team also uses Gemini to generate accurate answers to customers' product queries, based on product manuals and vendor-provided product information, to bridge the gap between digital and in-person experiences.
Why Google Cloud?
Best Buy selected Google Cloud for its advanced AI capabilities and ease of implementation. The flexibility to work with a mix of powerful large language models and homegrown solutions allowed Best Buy to quickly deploy real-time personalization features that meet customers' high expectations. With Google Cloud as its foundation, Best Buy has accelerated experimentation-to-production cycles, enabling teams to deliver better solutions, faster, and at a fraction of the cost. Together, these innovations have increased customer satisfaction, improved trust, and optimized revenue generation.
At Best Buy, our customers have a passion for technology, which means their expectations for how we use technology are high. Thanks to our investments in talent, technology, and our partnerships with entities like Google Cloud, we are able to meet those expectations very well.
Aamer Charania
Global Head of Applied Machine Learning, Best Buy
Best Buy Co Inc (Best Buy) is a retailer specializing in consumer electronics. The company’s product portfolio includes consumer electronics, computing and mobile phones, appliances, entertainment products, and home office products. It also offers consultation, design, set-up, technical support, warranty related services, health related services and memberships, delivery and installation for home theater, mobile audio, and appliances services.
Industry: Retail
Location: United States
