Beep Saúde was born with a clear proposition: deliver high-quality medical services (vaccinations, exams, and health procedures) entirely in people’s homes. From day one, the company positioned itself as a digital-native, logistics-driven operation, with a customer promise that blends medical reliability with ecommerce-like convenience. The model offers patients the ability to schedule precise appointment windows through a mobile app, with nurses arriving on time, in uniform, and prepared for the specific service requested.

But what makes the experience seamless for patients depends on an intensely complex operation behind the scenes. According to COO Gustavo Mariozzi, “We’re a company that scales based on logistics. Our biggest bottleneck isn’t demand, it’s making the operation more productive without compromising the level of service.”

As Beep’s operations scaled, the limitations of its routing process became evident. Previously, routing was handled through an external tool that wasn’t integrated with Beep’s internal platform. “At the time, we had a tool completely separate from our platform. Someone had to use that tool to generate the routes. The integration happened through file exchange,” says Luiz Costa, CTO of Beep Saúde. Each day, a file with the routes had to be exported from the routing tool and manually uploaded to Beep’s platform, which created risks of data loss or manual errors.

To meet its operational demands at scale, Beep integrated Google Maps Platform Route Optimization directly into its internal system, Oswaldo, a proprietary logistics engine that centralizes planning, routing, and dispatch. Unlike the external tools used previously, Route Optimization offered the API-level control the team needed to build a deeply customized experience inside their own platform. 

The shift unlocked more than convenience. With Route Optimization, Beep gained the ability to run daily route optimization using dynamic data, real-time traffic, precise location inputs, and accurate time estimates. This level of detail enabled them to build smarter routes that account for how long each service takes, how far each nurse travels, and which constraints matter most for each region.

In partnership with Geoambiente, a Google Cloud partner, Beep engineered a custom Google Maps Platform integration tailored to its unique operational needs. This collaboration resulted in a single, powerful platform that unifies logistics adjustments with the tracking of staff, patients, and KPIs.

With Route Optimization embedded into Oswaldo, Beep quickly began to see measurable improvements. Route planning became faster and more precise, and the company was able to increase its visit volume without hiring more staff. “We’ve gained between 20 to 30% more productivity, depending on the city,” says Mariozzi. That translates to more home visits per day, better coverage in each shift, and greater efficiency in resource allocation across regions.

The optimization also reduced downtime between appointments. Before the integration, gaps in the schedule were harder to detect and fix. Now, with clear visibility into real-time routing and nurse availability, Beep can reassign visits more intelligently throughout the day. This agility allows the company to better serve patients who book last-minute appointments or require rescheduling, all without compromising punctuality.

Most importantly, the improvements haven’t come at the cost of service quality. On-time performance has remained high, and NPS scores continue to reflect strong satisfaction. By using Route Optimization to optimize behind the scenes, Beep has preserved its patient-first experience while improving the underlying logistics that sustain it. The impact is operational, but the benefit is deeply human.