6,000 applications in use on top of those officially tracked by IT (Veolia)
Efficient AI prioritization among 1,000+ initiatives, grounded in how people actually work
Billions of unique behavioral data points processed through Google Cloud managed services (Vertex AI)
Automatic scalability enabling seamless deployment of Beamy across tens of thousands of employees
Software cost reduction by rationalizing licenses based on real usage
Beamy leverages Google Cloud to analyze real application usage within large organizations. By reconstructing business processes based on how employees actually work across their tools, the platform helps companies mitigate shadow IT, rationalize the application portfolio, and prioritize high-ROI AI initiatives.
Beamy leverages Google Cloud to analyze real application usage within large organizations. By reconstructing business processes based on how employees actually work across their tools, the platform helps companies mitigate shadow IT, rationalize the application portfolio, and prioritize high-ROI AI initiatives.
In large organizations, digital transformation often hits a major roadblock: truly understanding how work actually gets done. With the rise of AI and SaaS, technology adoption decisions are increasingly made at the department level. While this autonomy accelerates innovation, it creates a blind spot between what exists in the information system, what teams actually use, and what truly drives business value.
To meet this challenge, Beamy developed an AI-driven Business Transformation Platform capturing how people, technologies, and processes truly interact across the organization. Deployed today with major groups like Veolia, Schneider Electric, and Crédit Agricole CIB, the solution gives business and IT teams unprecedented visibility into the living map of their digital organization.
The blind spot holding back enterprise business transformation
"Today, companies have many tools to secure their infrastructure, inventory their applications, or analyze network flows. But none truly allow them to understand how employees use applications and which business processes unfold behind those usages," explains Andréa Jacquemin, Founder and CEO of Beamy. "Our goal is to provide this visibility to help organizations make informed decisions about their digital transformation."
The uniqueness of Beamy's solution lies in its approach: connecting people, technologies, and business processes to objectify real-world usage. "This cross-sectional vision goes beyond simple application mapping to identify where key business processes reside. By pinpointing exactly where employees spend their time and which processes actually structure the activity, companies can concentrate their resources where the impact will be greatest: simplifying certain processes, automating others, or deploying AI where it will bring real gains," adds Jacquemin.
This deep usage analysis also helps rationalize tools and better control the Shadow IT phenomenon, as noted by Julien Largillière, Group CTO at Veolia: "Like many companies, AI is at the heart of our transformation. But to exploit it at scale, we first had to understand exactly how our information system is used. We adopted Beamy to gain clarity. The analysis caused an initial 'electric shock': we thought we had a catalog of about 4,000 applications; Beamy revealed that over 10,000 solutions were actually being used across the company."
We have identified over a thousand potential AI use cases. The difficulty isn't finding them, but knowing which ones to deploy first. Thanks to Beamy, we can direct our investments more strategically and focus our transformation efforts where they will have the most impact.
Julien Largillière
Group CTO, Veolia
Understanding real usage to maximize AI investment impact
In large, highly decentralized international organizations like Veolia, this discrepancy between the official inventory and real usage is far from exceptional.
The richness of Google Cloud’s managed services, especially Vertex AI, is a game-changer: it allows us to deploy and run models at scale without the operational complexity of infrastructure.
Andréa Jacquemin
Founder and CEO, Beamy
By highlighting the applications actually in use and how employees engage with them daily, Beamy enables companies to maximize the impact of their IT investments. "Typically, our solution can show that some employees only have a 'consultative' use of applications. In a CRM, for instance, some modify data while others just check dashboards once a month. This distinction might seem trivial, yet it fundamentally changes the game for transformation: why keep paying for a license when a simple data export would suffice?" asks Andréa Jacquemin.
With this deep insight, Veolia has already achieved tangible results. "Having precise data provides the right arguments for negotiations, whether with software vendors or business departments," emphasizes Julien Largillière. "Beyond license rationalization—which results in an almost immediate ROI—Beamy helps us optimize the governance of our application landscape by identifying the processes where our transformation investments will have the most impact."
From serverless to AI: Liberating innovation from infrastructure
To provide this level of analysis at scale, Beamy’s platform relies on Google Cloud infrastructure and AI services. The system uses a browser extension to observe real-time employee activity. Interactions (opening a ticket, modifying a CRM field, validating an invoice) are transformed into structured logs. These events are then reconciled to reconstruct business process sequences.
To analyze this data and identify processes across the entire application estate, Beamy utilizes AI models deployed by Vertex AI. "The richness of Google Cloud’s managed services plays a decisive role: it allows us to put our models into production and operate them at scale without the operational complexity of infrastructure," says Andréa Jacquemin. "Specifically, Vertex AI facilitates model deployment, manages inference automatically, and dynamically scales resources. We can focus on our solution’s added value rather than AI infrastructure management."
Beyond license rationalization and immediate ROI, Beamy helps us optimize governance by identifying where our transformation investments will have the most impact.
Julien Largillière
Group CTO, Veolia
Beamy also uses Cloud Run to execute its application services in a serverless architecture, BigQuery for large-scale data storage and analysis, and Looker to deliver actionable dashboards to its clients.
Turning usage knowledge into strategic leverage
Veolia is already measuring the benefits of this visibility. "We have identified over a thousand potential AI use cases," notes Julien Largillière. "The difficulty isn't finding them, but knowing which ones to deploy first. Thanks to Beamy, we can direct our investments more strategically and focus our transformation efforts where they will have the most impact."
Already adopted by several major European groups, Beamy now intends to accelerate its international development, particularly in the United States. "Google Cloud plays a key role in this trajectory," explains Andréa Jacquemin. "By allowing us to deploy models quickly and scale without managing infrastructure complexity, Google Cloud facilitates our international growth." The upcoming integration of Beamy into the Google Cloud Marketplace is also expected to accelerate this expansion.
Founded in 2017, Beamy is a French scale-up using a proprietary system of context, built on billions of behavioral data points never collected before, to capture how people, technologies, and processes truly interact across the organization, giving enterprises an entirely new layer of intelligence to regain control of their IT landscape and navigate AI transformation.
Industries: IT, Technology
Location: France
