Significantly higher user engagement and efficiency for REN, the Gemini-powered chatbot on the Ryze digital brand
95% of Ryze customer interactions are managed autonomously by the REN chatbot, with only 4% requiring human intervention
The advanced natural language processing and understanding capabilities of Google Cloud LLMs enable REN to understand and respond in English, Bengali, and "Banglish" (Bengali written in Roman script), prevalent among Bangladeshi users
Banglalink launched REN, a Gemini-powered chatbot, for its Ryze digital brand to provide fully digital, localized customer service and personalized offers to youth users, handling over 95% of interactions autonomously.
Banglalink launched REN, a Gemini-powered chatbot, for its Ryze digital brand to provide fully digital, localized customer service and personalized offers to youth users, handling over 95% of interactions autonomously.
The new way to deliver digital lifestyle apps and services
Banglalink utilizes Google Cloud solutions to serve millions of young users through its new digital brand, Ryze. The company recently launched REN, a Gemini-powered Generative AI Lifestyle assistant designed exclusively for Ryze. Hosted on reliable and scalable Google infrastructure and powered by Gemini, REN provides real-time support in English, Bengali, and "Banglish" (Bengali written in Roman script), handling balance inquiries, package purchases, bill payments, and SIM services as part of Banglalink's AI strategy for a fully digital customer experience.
Riafy Technologies, a Google Cloud partner, powers its solutions using a proprietary agentic AI platform built upon and fine-tuned from Google's Gemini models. This foundational platform provides the core intelligence for the REN assistant within the Ryze product, delivering significant value by being customized to the specific business logic of clients like Banglalink.
Why Google Cloud?
When it set out to enhance digital engagement for its young, digital-native user base, Banglalink sought a partner that could offer cutting-edge AI innovation, scalability, and reliability. Its goal was to create a seamless, conversational experience that simplified digital service discovery and telecom interactions — this primarily entailed generative AI-based chatbot solutions like REN for millions of users, something that traditional cloud systems could not fully support.
The company opted for Google Cloud due to its Gemini capabilities, which are designed for enterprise-grade security and seamless integration. Google Cloud's robust infrastructure ensured that Banglalink could scale its digital lifestyle offerings efficiently while maintaining high performance.
Thanks to the Gemini-powered chatbot, as high as 95% of customer-chatbot interactions are resolved without any need for escalation to human agents. This has helped enhance both customer service as well as satisfaction.
Faisal Ahmed
Digital Platforms and Engineering Director, Banglalink
Banglalink is an innovative nationwide digital operator dedicated to enabling the aspirations of Bangladeshis. With a strong commitment to empowering individuals and businesses, it provides telecom and digital services that drive nationwide connectivity, inclusivity, and growth.
Industry: Telecommunications
Location: Bangladesh
Products: Gemini, Generative AI, AI chatbot
About Google Cloud partner- Riafy Technologies Private Limited
An AI innovation company based in Kerala, India, Riafy Technologies Private Limited specializes in Machine Learning, Conversational and Generative AI, and is a premium Generative AI Partner of Google Cloud. The company's generative AI platform uses the fine-tuned model of Gemini, and is licensed for clients through the Google Marketplace.
