Audika implemented Looker to build a modern self-service environment that democratizes data access
Looker’s semantic layer enables global governance while empowering local teams to customize dashboards without breaking core logic
Engaging local champions and using a structured playbook ensured adoption across 10 global markets and 3,000+ users
Frontline clinic staff use Looker dashboards daily to review outcomes, plan patient care, and celebrate success
Establishing a strong data foundation positions Audika to leverage Vertex AI for future predictive modeling and conversational analytics
Audika adopted Looker to balance global governance with local customization. This strategy reduced technical debt and democratized access for 3,000 users. Frontline staff now use daily dashboards to improve patient care, establishing a strong foundation for future Vertex AI integration.
Audika turned to Looker to build a modern, self-service environment to democratize data access, providing self-service capability across the organization, and foster a more proactive, collaborative data culture.
Audika chose Looker because it sits in the middle of the governance spectrum, enabling agility within a "walled ecosystem" where users are working with common definitions, having a design freedom without breaking underlying logic. James Collison, solution architect at Audika, highlights that Looker "shines quite brightly amongst its competitors" by offering "data as code", which enables the modularization and scaling of components. This, paired with the ability to foster autonomy within a governed environment, really "opened the door" for adoption across Audika.
By visualizing high NPS scores and positive feedback, the tool empowers teams to "celebrate their success," transforming data from a static report into a daily motivator. King calls out that: "Looker connects people, insight, and our purpose to help more people hear better."
Looker connects people, insights and our purpose to help more people hear better.
King Tam
Commercial and Operational Excellence Director, Audika Australia
Audika approached data transformation as a strategic journey, using a phased rollout to build momentum and refine the process before scaling.
The journey began with a pilot program to prove the technology, identify design principles for dashboards and how to leverage and make full use of Looker.
Adoption of Global Solutions
Expansion to local markets globally provided a shared starting point for exploration and benefits. This was achieved by developing a repeatable onboarding playbook and engaging local champions.
Enhancing and sustaining the data culture
Continued adaptations focused on addressing local needs not addressed by the original standard offerings.
By building a strong, governed data foundation with Looker, Audika is now positioned to leverage advanced analytics and AI capabilities. The successful adoption of self-service data has led Audika to actively pursue new use cases, including: Conversational Analytics to make data exploration even more intuitive for regional managers, and expanding use of Vertex AI and Predictive Models, with the goal of surfacing these predictions directly in the Looker front-end to drive proactive, frontline decision-making.
By combining a data-centric culture, effective change management, and strong leadership buy-in, Audika is paving the way to become a digital-first and truly AI-ready enterprise.
Looker has been a true game-changer that has empowered our entire team at Audika.
Joachim Wahl
Vice President, Retail IT Business CIO at Audika
Audika Group is Demant’s Hearing Care division and a global leader in hearing care retail. With more than 3,500 clinics worldwide, the company combines global reach with a strong local approach, operating trusted brands such as Audika, HearingLife, and Hidden Hearing.
Industries: Healthcare and Life Sciences
Location: Denmark
Products: Google Cloud, BigQuery, Looker