Get your data ready for AI with Gemini-powered data analytics migration services

With a lower TCO than industry alternatives and a high-performance Spark experience, Google’s Data Cloud helps your most demanding ML and GenAI workloads run efficiently and cost-effectively. By unifying your data, compute, and infrastructure on Google Cloud, you can break down data silos, optimize costs, and dramatically accelerate your AI initiatives from prototype to production.

Our new unified data platform in BigQuery has become the source for PayPal's next wave of innovation, enabling us to create more intuitive, personalized experiences across our entire ecosystem and to leverage the power of gen AI.

Mani Iyer

SVP & Global Head of Data, AI & ML Technology, PayPal

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Google integrates AI natively across our entire technology stack—from TPUs and our global network to models and the Data Cloud. By connecting Gemini models and AI developer tools directly to your data infrastructure, we eliminate extra network hops and simplify cost, scaling, and security management.

Google Data Cloud supports an open data lakehouse, blending open formats (Apache Iceberg) with enterprise-grade engines like BigQuery and Google Cloud Managed Service for Apache Spark. Coupled with Knowledge Catalog for comprehensive governance and agent context, this infrastructure allows AI agents to securely access and activate data across your organization.

Google Cloud activates data by embedding AI, vector search, and graph reasoning directly into BigQuery, enabling models to execute where data lives. This architecture supports an agent-first lifecycle, using natural language tools and serverless computing to rapidly deploy agentic workflows. Antigravity further streamlines this by introducing autonomous automation to discover, author, and optimize Spark and SQL workloads with minimal manual intervention.

AI-powered migration services

With Google Cloud's data analytics migration services, AI is woven into every step of the migration, creating an intelligent partner that works seamlessly across the entire migration process, from discovery to validation. This AI-first approach can help accelerate your migrations by dramatically reducing manual efforts, provide a predictable migration plan and reduce the project risks.

The migration assessment service models true operational costs on Google Cloud based on your specific query patterns and data usage. It defines financial impact taking into account speed, agility, and AI leverage to help you build a strong business case for modernization.

The BigQuery migration service features SQL translation, supporting migration from 18 dialects to BigQuery SQL. Gemini translates the complex procedural SQL that standard tools miss, pushing automation toward 100%. By analyzing the full schema and code, Gemini creates translations that are functionally identical, not just syntactically correct. Gemini also provides automated analysis and conversion of Databricks notebooks, translating Spark SQL and PySpark code to be fully compatible with Google Cloud. The service handles library dependencies and configuration adjustments.

Gemini streamlines migration validation by providing holistic verification across schema, data, and semantic logic to ensure complete accuracy. By comparing legacy and modernized query outcomes, it focuses on consistent business results rather than code structure, effectively eliminating false alarms. This automated approach drastically reduces user acceptance testing from months to weeks, accelerating time-to-value while freeing up technical experts for higher-priority tasks.

Gemini CLI transforms migrations into agentic workflows by providing a developer-friendly environment where AI intelligently integrates migration services and selects the optimal tools for the task. By working directly within existing codebases, it allows teams to "clone and go," drastically increasing efficiency and accelerating the transition to Google Cloud.

Enterprise data warehouse (EDW) migration

Transforming a legacy Enterprise Data Warehouse (EDW) into a modern, unified data lakehouse architecture is no longer the risky, multi-year ordeal it used to be. Today, end-to-end AI-powered migration services automate the most complex and tedious phases of the journey. 

Start by building a data-driven business case and a clear roadmap. The automated discovery and assessment helps you analyze your existing EDW, like Teradata, Snowflake, and Redshift, to understand data lineage, dependencies, and query patterns. You get a detailed report comparing your current costs to a projected BigQuery TCO, highlighting potential savings and ROI.

Meticulous planning is the key to a successful migration. Identify "quick wins," map dependencies and group workloads into logical migration waves to deliver value quickly and reduce risk.

Gemini-powered code translations, automated data and metadata transfer, and end-to-end validation provide an AI-driven approach to migrations that dramatically reduce time, cost, and human error.

Data lake and Spark migrations

Legacy data lakes cannot efficiently store and process the large volumes of unstructured data that AI thrives upon. Often, data silos persist across warehouses, lakes, and clouds, and many organizations simply lack the compute resources required for building and serving AI models. Google Cloud provides AI-powered services to accelerate your data lake migration.

Minimize risk and disruption to Spark and Hadoop workloads or kickstart a fast migration from Cloudera to a fully managed enterprise ecosystem. If you don’t want to rebuild your on-premises data lake in the cloud, lift and shift your data to Google Cloud to unlock cost savings and scale.

As you become comfortable with Google Cloud, introduce more agility and velocity to your data teams. Google Managed Service for Apache Spark leverages the Lightning Engine to run Spark workloads 4.5x faster than standard benchmarks.

Simplify management and operations. After you've moved your legacy data lake, begin introducing cloud native optimizations like automated storage-tiering for TCO, ease of management, speed and scale.

Modernize your open lakehouse

Lakehouse migrations are notoriously complex, forcing teams to stitch together diverse compute engines, open formats like Apache Iceberg, and fragmented security models. Google Cloud eliminates this headache with a unified, fully managed foundation. By seamlessly connecting Google's Lakehouse, Managed Service for Apache Spark, and Knowledge Catalog, Google accelerates your transition to an open and interoperable lakehouse so you can focus on activating AI instead of managing infrastructure.

The new migration assessment for Databricks allows you to analyze your existing Databricks environment to determine the migration effort and estimated TCO savings so you can feel confident in your choice to migrate.

Maintain the advantages of open data and table formats while gaining multi-engine access and benefiting from an integrated lakehouse architecture that delivers superior price-performance. Get a simple, automated path for migrating data, metadata and permissions from Delta Lake to Lakehouse for Apache Iceberg so you get the full benefits of unified governance, enterprise scale, leading price-performance and access to AI models and tools.

Automate the migration of your Cloudera or Hadoop environments directly to Google Cloud to save significant time and manual effort. By seamlessly moving your tables and metadata into Cloud Storage and a managed Lakehouse catalog, your data becomes instantly accessible for SQL, Spark, and Python workloads the moment it lands.

An ecosystem of partners to help you in your journey

Start your migration with one of our partners or engage with Google Cloud Professional Services.

Google Cloud has deep partnerships with Global System integrators like Accenture, Capgemini, Deloitte, KPMG, PwC, and Tata Consultancy Services, to strategically plan and drive end-to-end migrations.

Google Cloud Professional services can help you plan and execute your EDW or data lake migration. We have migration blackbelts that offer deep technical expertise. Learn more about Google Cloud Consulting services.

Start your migration journey today

From Spark workloads to your core enterprise data—accelerate your move to Google Cloud today with AI-powered migration services.

Questions about data migrations

Thinking about a migration? Here are some common questions customers ask when they are considering a move to Google's Data Cloud.

Why migrate my data workloads to Google Cloud?

Migrating your data warehouse to BigQuery helps you maximize value from your multimodal data. It supports diverse data analytics and lakehouse workloads with a user-friendly interface that enables data analysts, data engineers, and data scientists to work across the same set of governed data. It's more cost-effective compared to other solutions, making it a smart choice for businesses looking to leverage enterprise data for AI.

What services does Google offer to help me migrate?

Google Cloud's data migration services streamlines your migrations with best-in-class automation, and predictable and bounded costs. Fully automated assessment with TCO helps you predict your data platform's landed state and plan your move. Gemini enhanced batch and interactive translators convert your code from 15+ sources. Intelligent data migration and validation ensure immediate availability of your modernized workloads.

How do I migrate from Snowflake to BigQuery?

BigQuery offers a unified, cost-effective, serverless AI-ready data platform. With automatic scaling, it eliminates infrastructure management overhead and reduces costs. BigQuery's native integration with Google Cloud's AI models and developer tools streamlines your ability to bring AI to your data to actually bring your AI use cases to production. Here's the complete guide on how to migrate from Snowflake to BigQuery.

How do I migrate from Databricks to Google's Lakehouse?

Evolve your data strategy by migrating from Databricks to a Google Lakehouse built on Apache Iceberg, unifying BigQuery and Google Cloud Service for Managed Spark on a single version of truth. This transition allows PySpark workloads to run seamlessly on flexible serverless infrastructure while eliminating data silos. Modernizing Spark SQL into BigQuery Standard SQL further unlocks superior performance and advanced governance for a truly scalable, next-generation ecosystem.

How do I migrate from Teradata to BigQuery?

Migrating to BigQuery provides a modern, scalable, and cost-effective solution for advanced analytics, machine learning, and real-time insights. BigQuery eliminates the need for infrastructure management and scales automatically to meet your demands, allowing your team to focus on data analysis rather than system maintenance. Additionally, BigQuery's pay-as-you-go pricing model can lead to cost savings. We've created a comprehensive guide that outlines the process for migrating from Teradata to BigQuery.


How do I migrate my Spark workloads from Cloudera?

Modernize your data infrastructure by migrating Cloudera Spark workloads to Google Managed Service for Apache Spark. This shift eliminates Hadoop overhead through flexible serverless or dedicated clusters, utilizing the Lightning Engine to significantly outpace traditional JVM execution speeds. With per-second billing and automatic scaling, your batch and streaming pipelines become a robust, cost-effective foundation for enterprise analytics.

How do I migrate my lakehouse to Google Cloud?

Google Cloud provides the vertically integrated AI infrastructure and end-to-end architecture to build an open, AI-native data lakehouse. To migrate your lakehouse to Google Cloud, you start by moving raw data and open table formats (like Delta or Iceberg) to Google Cloud Storage. You get full table management with Google Cloud Lakehouse that works with BigQuery for advanced analytics and strong price-performance. You can run your Spark workloads on Google's Managed Service for Apache Spark on the same Iceberg tables. You can centralize your metadata and create end-to-end data governance and context for agents with Knowledge Catalog.

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