Navigating the Future: How Japanese and Asia-Pacific Businesses Are Embracing Generative AI

Go beyond the hype and discover how different industries are putting gen AI to work.

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navigating the future

“AI is changing how we do business, how we learn, and how we live and interact with one another.”

Turn attention to the business world, and there is a far more pragmatic—though no less enthusiastic—conversation happening around gen AI. Businesses across all kinds of industries are already engaging with the technology, to incredible effect.

As the race to capture productivity benefits intensifies, the Asia Pacific region is one to watch. With a growing middle class and a population naturally inclined to embracing new technology, many of the leading AI-driven companies could come from Asia Pacific, and the region is already innovating with gen AI.

Explore how some of the most innovative growth companies in the Asia Pacific region are leveraging gen AI to redefine the rules of the game. With a host of insights to help senior executives navigate the journey of transformation, this report offers a roadmap to make sure gen AI boosts productivity and innovation, unlocking growth opportunities for your business.

The report was produced by Harvard Business Review Analytic Services and sponsored by Google Cloud.

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