Generative Media
The Challenge: Modern CMOs and marketing teams face unprecedented demands for personalized visual and video content. Traditional creative production is costly, manual, and slow—often taking weeks to localize a single campaign.
Our Demos in Action
AI Helmet Designer
An end-to-end creative workshop where you can sketch or type a raw concept to start your design. Gemini intelligently refines your input, while Nano Banana generates custom motifs that reflect your vision. Finally, Veo brings the design to life, animating it as a high-fidelity, 3D racing helmet showcased in a cinematic video, allowing you to visualize your custom helmet in stunning detail.
AI Video Gen Challenge
A head-to-head competitive prompting experience designed to test your creative direction. You have 60 seconds to draft a compelling short-film concept based on a provided theme. Once your time is up, Veo and Gemini work together to instantly render a cinematic video based on your input, after which the system evaluates and judges the final entries to determine the winner.
Accelerating High-Speed Creative Production and Visual Storyboarding
Accelerating High-Speed Creative Production and Visual Storyboarding
Pre-visualization and prototyping: Compress storyboarding, campaigns, and product design phases from weeks to minutes, allowing teams to align on visual direction before a physical camera rolls.
On-demand marketing localization: Turn a single marketing hypothesis into thousands of personalized, culturally specific video ad variations at a fraction of the cost.
Who is Building with Generative Media on Google Cloud Today?
Who is Building with Generative Media on Google Cloud Today?
Ocado Retail: The online supermarket uses Gemini to quickly write "back of pack" copy with deep product details. They also leverage Nano Banana and Veo to automatically generate tailored ad banners, compressing what previously required extensive manual design.
eToro: The global investment platform utilizes the Veo video model to rapidly generate professional-quality, culturally tailored video ad variations across their international markets, dramatically reducing production overhead.
WPP: Built over 100,000 custom Gemini-powered creative agents for its "WPP Open" marketing operating system, allowing the agency to release customized, AI-led campaigns for global clients in days rather than months.
