Gen AI and business performance. The results are in.
Across the media and entertainment sector, 72% of executives that use gen AI in production are currently seeing ROI on at least one use case.
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In the media and entertainment industry, early adopters of gen AI are reaping the rewards.
This is just one of the insights in our new report, The ROI of Gen AI in Media and Entertainment. Based on a global survey of 263 senior leaders, the report benchmarks the impact of gen AI on business performance within the industry.
Discover how global enterprises are already seeing significant gains in revenue, ROI, and more–and use the insights as a benchmark for your own gen AI journey.
Key insights include:
- Pace of adoption: 64% of media and entertainment executives have already moved gen AI use cases into production.
- Annual revenue increase: 63% of those running gen AI in production saw an increase in revenue.
- Time to market: 83% of media and entertainment organizations successfully transform a gen AI use case idea into production within six months.
