2025 Games Report

The AI advantage: why 90% of developers are already using AI to innovate

Inside, you'll find a guide to:

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With rising development costs and a saturated market, games studios need a new competitive edge. That edge is generative AI, and a staggering 90% of developers are already using it in their workflows.

A new Google Cloud survey, conducted by The Harris Poll, reveals how games developers are using generative AI to accelerate game development and enhance player experiences. Inside, you'll find a data-driven guide, feedback, and insights based on insights from 615 developers on the front lines.

Accelerating Your Pipeline: Learn the most promising trends for accelerating development cycles and freeing up your team to focus on creative work. The research shows developers are already using AI to automate repetitive tasks (95%) and for code generation and script support (44%)
Redefining Creativity: See how AI is being used in core creative workflows, from dynamic level design to animation and dialogue writing support
Meeting Player Expectations: With 89% of developers reporting that AI is changing what players expect, find out how to deliver the "alive" and dynamic games they now demand

The AI advantage: why 90% of developers are already using AI to innovate

Download the report today

Get the report to explore how your studio can harness the power of AI to innovate faster and create the next generation of games.