Traditional data analytics and AI solutions require a significant upfront investment, ongoing maintenance of hardware and software, and manual provisioning to match compute and storage resources with demand. They lack the ability to optimally scale to accommodate changing needs, leaving organizations surprised with unanticipated fluctuations in their bills. 

Google Cloud’s BigQuery serverless data analytics and AI platform scales efficiently and does away with all that extra work, helping businesses focus on what matters most: getting value from their data.

Enterprise Strategy Group (ESG), which examined the economic value propositions of Google Cloud BigQuery and alternative data solutions, reports that BigQuery enables organizations to: