Cloud marketplace: Leader in hyperscaler marketplaces

IDC MarketScape: Worldwide Hyperscaler Marketplaces 2025 Vendor Assessment

Google has been recognized by the IDC MarketScape as a Leader due to strengths in AI and comprehensive solution integration.

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Source: IDC MarketScape: Worldwide Hyperscaler Marketplaces 2025 Vendor Assessment, #US52994425, Nov 2025

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of technology and suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. The Capabilities score measures supplier product, go-to-market and business execution in the short-term. The Strategy score measures alignment of supplier strategies with customer requirements in a 3-5-year timeframe. Supplier market share is represented by the size of the icons.