2026 Gartner® Magic Quadrant™ for Enterprise AI Assistants

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First name
Last name
Business email
Calling Code
  • (+1)
Business phone
Job title
Company name
  • Afghanistan
  • Albania
  • Algeria
  • American Samoa
  • Andorra
  • Angola
  • Anguilla
  • Antarctica
  • Antigua & Barbuda
  • Argentina
  • Armenia
  • Aruba
  • Ascension Island
  • Australia
  • Austria
  • Azerbaijan
  • Bahamas
  • Bahrain
  • Bangladesh
  • Barbados
  • Belarus
  • Belgium
  • Belize
  • Benin
  • Bermuda
  • Bhutan
  • Bolivia
  • Bosnia & Herzegovina
  • Botswana
  • Bouvet Island
  • Brazil
  • British Indian Ocean Territory
  • British Virgin Islands
  • Brunei
  • Bulgaria
  • Burkina Faso
  • Burundi
  • Cambodia
  • Cameroon
  • Canada
  • Cape Verde
  • Cayman Islands
  • Central African Republic
  • Chad
  • Chile
  • China
  • Christmas Island
  • Cocos (Keeling) Islands
  • Colombia
  • Comoros
  • Congo - Brazzaville
  • Congo - Kinshasa
  • Cook Islands
  • Costa Rica
  • Croatia
  • Curaçao
  • Cyprus
  • Czechia
  • Côte d’Ivoire
  • Denmark
  • Djibouti
  • Dominica
  • Dominican Republic
  • Ecuador
  • Egypt
  • El Salvador
  • Equatorial Guinea
  • Eritrea
  • Estonia
  • Eswatini
  • Ethiopia
  • Falkland Islands (Islas Malvinas)
  • Faroe Islands
  • Fiji
  • Finland
  • France
  • French Guiana
  • French Polynesia
  • French Southern Territories
  • Gabon
  • Gambia
  • Georgia
  • Germany
  • Ghana
  • Gibraltar
  • Greece
  • Greenland
  • Grenada
  • Guadeloupe
  • Guam
  • Guatemala
  • Guinea
  • Guinea-Bissau
  • Guyana
  • Haiti
  • Heard & McDonald Islands
  • Honduras
  • Hong Kong
  • Hungary
  • Iceland
  • India
  • Indonesia
  • Iraq
  • Ireland
  • Israel
  • Italy
  • Jamaica
  • Japan
  • Jordan
  • Kazakhstan
  • Kenya
  • Kiribati
  • Kuwait
  • Kyrgyzstan
  • Laos
  • Latvia
  • Lebanon
  • Lesotho
  • Liberia
  • Libya
  • Liechtenstein
  • Lithuania
  • Luxembourg
  • Macao
  • Madagascar
  • Malawi
  • Malaysia
  • Maldives
  • Mali
  • Malta
  • Marshall Islands
  • Martinique
  • Mauritania
  • Mauritius
  • Mayotte
  • Mexico
  • Micronesia
  • Moldova
  • Monaco
  • Mongolia
  • Montenegro
  • Montserrat
  • Morocco
  • Mozambique
  • Myanmar (Burma)
  • Namibia
  • Nauru
  • Nepal
  • Netherlands
  • New Caledonia
  • New Zealand
  • Nicaragua
  • Niger
  • Nigeria
  • Niue
  • Norfolk Island
  • North Macedonia
  • Northern Mariana Islands
  • Norway
  • Oman
  • Pakistan
  • Palau
  • Palestine
  • Panama
  • Papua New Guinea
  • Paraguay
  • Peru
  • Philippines
  • Pitcairn Islands
  • Poland
  • Portugal
  • Puerto Rico
  • Qatar
  • Romania
  • Russia
  • Rwanda
  • Réunion
  • Samoa
  • San Marino
  • Saudi Arabia
  • Senegal
  • Serbia
  • Seychelles
  • Sierra Leone
  • Singapore
  • Sint Maarten
  • Slovakia
  • Slovenia
  • Solomon Islands
  • Somalia
  • South Africa
  • South Georgia & South Sandwich Islands
  • South Korea
  • South Sudan
  • Spain
  • Sri Lanka
  • St. Barthélemy
  • St. Helena
  • St. Kitts & Nevis
  • St. Lucia
  • St. Martin
  • St. Pierre & Miquelon
  • St. Vincent & Grenadines
  • Suriname
  • Svalbard & Jan Mayen
  • Sweden
  • Switzerland
  • São Tomé & Príncipe
  • Taiwan
  • Tajikistan
  • Tanzania
  • Thailand
  • Timor-Leste
  • Togo
  • Tokelau
  • Tonga
  • Trinidad & Tobago
  • Tunisia
  • Turkmenistan
  • Turks & Caicos Islands
  • Tuvalu
  • Türkiye
  • U.S. Outlying Islands
  • U.S. Virgin Islands
  • Uganda
  • Ukraine
  • United Arab Emirates
  • United Kingdom
  • United States
  • Uruguay
  • Uzbekistan
  • Vanuatu
  • Vatican City
  • Venezuela
  • Vietnam
  • Wallis & Futuna
  • Western Sahara
  • Yemen
  • Zambia
  • Zimbabwe
  • Alabama
  • Alaska
  • American Samoa
  • Arizona
  • Arkansas
  • Armed Forces America
  • Armed Forces Europe
  • Armed Forces Pacific
  • California
  • Colorado
  • Connecticut
  • Delaware
  • District of Columbia
  • Florida
  • Georgia
  • Guam
  • Hawaii
  • Idaho
  • Illinois
  • Indiana
  • Iowa
  • Kansas
  • Kentucky
  • Louisiana
  • Maine
  • Maryland
  • Massachusetts
  • Michigan
  • Minnesota
  • Mississippi
  • Missouri
  • Montana
  • Nebraska
  • Nevada
  • New Hampshire
  • New Jersey
  • New Mexico
  • New York
  • North Carolina
  • North Dakota
  • Northern Mariana Islands
  • Ohio
  • Oklahoma
  • Oregon
  • Palau
  • Pennsylvania
  • Puerto Rico
  • Rhode Island
  • South Carolina
  • South Dakota
  • Tennessee
  • Texas
  • United States Minor Outlying Islands
  • US Virgin Islands
  • Utah
  • Vermont
  • Virginia
  • Washington
  • West Virginia
  • Wisconsin
  • Wyoming
  • Advertising & Marketing
  • Agriculture
  • AI - Generative
  • Automotive
  • Consumer Packaged Goods
  • Education
  • Electrical & Electronics
  • Energy & Utilities
  • Financial Services
  • Food, Beverage & Restaurants
  • Gaming
  • Government
  • Healthcare & Life Sciences
  • Legal
  • Logistics
  • Manufacturing
  • Manufacturing & Industrial
  • Media & Entertainment
  • Non-Profit
  • Other
  • Professional & Business Services
  • Public Sector & EDU
  • Retail & Consumer
  • Retail & Wholesale
  • Technology
  • Telecommunications
  • Telecommunications, Media & Gaming
  • Tourism & Leisure
  • Web3
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Magic Quadrant Matrix

In this inaugural report, Gartner evaluated enterprise AI assistant vendors, positioning Google as a Leader for Gemini Enterprise. Google’s differentiator is its end-to-end agent platform backed by full stack ownership.

Access this report to learn:

  • Why Google is named a Leader in the 2026 Gartner® Magic Quadrant™ for Enterprise AI Assistants

  • Key strengths and challenges of evaluated vendors

  • How Gartner defines the Enterprise AI Assistants market


Gartner Magic Quadrant for Enterprise AI Assistants, Max Goss, Jason Wong, Olga Martí, Justin Tung, Cory Decker, 2 September 2026. 

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. For more information, read about Gartner’s objectivity here.

Gartner and Magic Quadrant are trademarks of Gartner, Inc. and/or its affiliates. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Google.

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