Partners scale smarter with cloud marketplace

How software vendors and channel partners are growing with Google Cloud Marketplace

A Futurum Research study, commissioned by Google Cloud, analyzes how partners see larger deals, longer agreements, and sticker accounts when selling through Google Cloud Marketplace.

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Cloud marketplaces offer ISVs and channel partners some of the fastest growth opportunities today. But what are the quantifiable advantages for partners? To find out, Futurum Research conducted a study with Google Cloud Marketplace, uncovering four key ways partners are maximizing their success on the platform. Get the full report to learn the secrets to success.

Close Larger, Multi-Year Deals: See how 70% of partners secure longer agreements on Google Cloud Marketplace.
Grow Revenue Exponentially: Uncover the strategies ISVs use to achieve double-digit growth through the marketplace.
Accelerate Sales Cycles: Learn how partners are closing deals 2-4 weeks faster with streamlined procurement.
Reshaping Go-to-Market Strategies: Get insight into the unique ways Google Cloud is helping to reshape go-to-market strategies in the agentic AI era.