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Prepare for the agentic era of AI.

Discover how AI agents can create outsized impact in lean teams. Learn how to set up agents for success to scale its impact across your organization by putting it in the hands of every employee and into every workflow.

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October 15, 2025

12:00 PM-6:00 PM PDT

Audrey Irmas Pavilion

3643 Wilshire Blvd

Los Angeles, CA 90010

AI agents have tons of potential to change the way we work and allow us to do more with less. They empower employees, automate routine tasks, and unlock new strategies that scale across your organization.

Join us at AI Agents: Live + Labs in Los Angeles - an event catered to all organizations with lean IT resources. Take your AI investment to the next level by putting the power of AI into every employee’s hands. Use customer agents to understand customer needs and deliver personalized experiences across multiple channels. Personalize creative agents to generate content, images, and ideas.

You’ll have an opportunity to:

Hear from SMB peers and partners on how they’re executing their AI agent strategy to accelerate momentum within their business.
Identify breakthrough use cases and meet with Google Cloud AI experts to ramp up quickly.
Get hands on with the technology and learn how to adapt and scale AI agents across your organization.

Speakers

Sarah Lustenberger

Director, SMB Customer Engineering, Google Cloud

Brian Vautour

Director, SMB GCP NorthAm,

Google Cloud

Mack Bari

Global AI GTM Lead, SMB, Google Cloud

Geeta Banda

Head of Outbound Product Management for Data Analytics,

Google Cloud

Fernando Olvera

Platform Customer Engineering Manager, SMB/Scaled/Specialist, Google Cloud

Patrick Rourke

Account Executive, Google Cloud

Ranjit Raju

Senior AI Strategy Leader, Media & Entertainment, Google Cloud

Helene Ambiana

Director - Global SMB, Startups and Sales Development, Cloud Marketing, Google Cloud

Agenda & Tracks

Agenda	12:00 PM-1:00 PM \| Registration & Networking Refreshments provided 1:00 PM-2:00 PM \| Welcome & Keynote 2:00 PM-2:20 PM \| Afternoon Break \| Networking Refreshments provided 2:20 PM-5:00 PM \| Tracks Track 1: AI Agents in Action Track 2: Hands-on Labs 5:00 PM-6:00 PM \| Partner Networking Reception Refreshments provided
Track 1	AI Agents in Action In this series of customer panels and lightning talks, we will move beyond theoretical discussions and towards prioritizing use cases that deliver rapid ROI for your organization. We will dissect real-world examples, address the challenges of AI at scale, and share learnings together. 2:20 PM-3:00 PM \| Finish projects in hours, not days Imagine your team having an AI assistant to streamline their day. Agents and Gemini in Workspace can automate tasks like document management and workflow, freeing up your employees to focus on what matters most. 3:05 PM-3:45 PM \| Find the answers hiding in your business data For lean teams, the path to data-driven decision-making and AI can feel out of reach. Manual, time-intensive data tasks often create a bottleneck. Learn how Google Cloud Data solutions and AI agents can automate complex data tasks and accelerate your path to innovation. 3:45 PM-4:05 PM \| Break 4:05 PM-4:45 PM \| Create videos and images in minutes Generative media is changing how you create. Learn how to prompt Veo 3, Imagen, and our suite of GenMedia tools to generate showstopping pieces. 4:45 PM-5:00 PM \| Ask Me Anything Join an AMA to wrap up the day with our experts.
Track 2	Hands-on Labs Get your hands on Google Cloud’s latest agentic technology. 2:20 PM-2:45 PM \| Setting up your lab environment 2:45 PM-3:35 PM \| Lab 1: Get started with Agent Developer Kit (ADK) 3:35 PM-3:50 PM \| Break 3:50 PM-5:00 PM \| Lab 2: Build multi-agent systems with ADK