9:30-10:15 - Latest generativeAI and data announcements

During this session we will go through the latest advances in generative AI, data, and how you can leverage one with the other to create better products and processes. 

Proficiency level: Knowledgeable

Speakers:

• Ariel Jassan, Customer Engineer, Google Cloud
• Kfir Naftali, Customer Engineer, Google Cloud

10:30-11:15 - Architecting scalable AI solutions to drive business value

Generative AI and embeddings are revolutionizing how quickly businesses can bring new solutions from ideas to production.

The purpose of this session is to give you simple and practical tools that will enable you to harness the power of AI and deliver powerful business value while shrinking timelines from months to weeks or even days.

Discover real-world architectures designed for scale and real-time performance, and learn how these architectures deliver powerful business value. Learn how to implement these solutions in your own business and gain a competitive edge.

Proficiency level: Knowledgeable

Speaker:

• Eilon Bar, Customer Engineer, Google Cloud
• Eran Tal, Customer Engineer, Google Cloud
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11:30-12:15 - Real time anomaly detection and actions using BigQuery and continuous queries 

Smart Log Analysis with generative AI & Vector Search.

Join us for a hands-on demo showcasing real-time log processing and analysis using the latest AI technology on Google Cloud.

What you'll see:

- Transform streaming logs into vector embeddings using generative AI

- Search similar patterns with BigQuery vector search

- Write simple SQL queries to find complex patterns

- Visualize results in real-time dashboards

- Perfect for: Anyone working with logs, events, or data streams

Key Benefits:

- Process streaming data in real-time

- Find patterns using vector similarity

- Query complex data with familiar SQL

- Get instant visual insights

Using: Google Cloud's gen AI, BigQuery Vector Search, and Vertex AI

Turn your data streams into actionable insights. 

Proficiency level: Knowledgeable

Speaker:

• Michael Gadaev, Customer Engineer, Google Cloud

12:30-13:15 - How to improve prompts at scale using Vertex Prompt Optimizer

Unlock the full potential of your large language models (LLMs) with Vertex Prompt Optimizer. This session dives into strategies for dramatically improving prompt engineering at scale, reducing costs and boosting performance. Learn how to automate prompt optimization, identify optimal prompt variations, and deploy improved prompts across your applications, all within the Google Cloud ecosystem. We'll showcase real-world examples demonstrating significant efficiency gains and improved LLM output quality. 

Proficiency level: Knowledgeable

Speaker:

• Omri Ben Tolilla, Customer Engineer, Google Cloud

13:30 - 14:15 - Using Graph QL with Spanner to get unique insights from structured data 

Harnessing the power of Spanner GraphDB to track hidden relationships in your data.

In this session we will learn what GraphDB is, how Spanner implements it and the use cases for GraphDB within many industries such as cyber, gaming, fintech and more 

Proficiency level: Knowledgeable

Speaker:

• Oren Bouni, Customer Engineer, Google Cloud

14:30-15:15 - Hit the ground running: Gemini, Agents, chat with your data and chat with your documents 

In this session we will review open source solutions, designed to accelerate generative AI application development on Google Cloud Platform and showcase best practices for production-ready AI applications. These solutions for deploying generative AI agents applications, chat with your database and chat with your documents are built to be used as standalone or to be integrated with your existing solution and infrastructure.

Proficiency level: Knowledgeable

Speakers:

• Sergiu Lupo, Customer Engineer, Google Cloud
• Chen Blecher, Customer Engineer, Google Cloud

9:30-10:15 - Empowering AI at Scale with GKE: Latest Innovations

In this session, we’ll explore how Google Kubernetes Engine (GKE) empowers organizations to scale and enhance AI workloads with ease and efficiency. As AI becomes integral to innovation across industries, GKE offers accessible tools and integrations that make it simpler to deploy, manage, and scale machine learning applications, whether you’re running basic models or complex workflows. We’ll discuss recent advancements in GKE, showcasing how its latest features help organizations of all sizes unlock the full potential of AI. Join us to discover how GKE can streamline your AI initiatives and drive impactful results at scale.

Proficiency level: Knowledgeable

Speakers: 

• Amir Marouani, Customer Engineer, Google Cloud
• Yacov Nagose, Customer Engineer, Google Cloud

10:30-11:15 - Choosing the right Google Cloud database for your needs

Navigating the diverse world of databases can be challenging. This session simplifies your decision-making process by providing a clear roadmap to selecting the optimal Google Cloud database for your specific needs. We'll explore the diverse landscape of Google Cloud's database offerings, from traditional relational databases like Cloud SQL to NoSQL options like Cloud Firestore and Cloud Spanner. 

Proficiency level: Knowledgeable

Speaker:

• Oren Bouni, Customer Engineer, Google Cloud

11:30-12:15 - Data hunger: How storage powers cutting-edge AI in the cloud

Cloud AI is transforming industries, but its success relies heavily on a critical component often overlooked: storage. This lecture examines the pivotal role of storage in powering high-performance AI workloads. We'll dive into GCP's storage portfolio and demonstrate how to match specific storage solutions to the performance, scalability, and cost requirements of AI LLM training 

Proficiency level: Knowledgeable

Speaker:

• Alec Shnapir, Customer Engineer, Google Cloud

12:30-13:15 - The future of networking is here: Network Connectivity Center

The future of networking is here, and it's called Network Connectivity Center (NCC). This session explores how NCC simplifies hybrid and multi-cloud networking, providing a centralized platform to connect and manage your entire network. Learn how to achieve seamless connectivity, enhanced visibility, and increased agility with NCC. Discover how to leverage Google's global network, integrate with Network Intelligence Center, and unlock the full potential of your cloud infrastructure.

Proficiency level: Knowledgeable

Speaker:

• Ariel Peretz, Customer Engineer, Google Cloud

13:30 - 14:15 - Shielding your cloud fortress with Google Cloud security

Want to build an impenetrable fortress in the cloud? This session dives deep into Google Cloud's infrastructure security, equipping you with the knowledge, solutions and tools to defend against modern threats. We'll explore core security concepts and show how to leverage Google Cloud solutions and key security products to safeguard your applications and data. Learn how to implement robust protection and fortify your cloud deployments against attacks.

Proficiency level: Knowledgeable

Speakers:

• Maor Hazan, Customer Engineer, Google Cloud
• Ron Wintrob, Customer Engineer, Google Cloud

14:30-15:15 - Supercharge your AI with TPUs

This session dives deep into Google Cloud's Tensor Processing Units, purpose-built for machine learning acceleration. Learn how TPUs outperform traditional hardware, explore different architectures to suit your needs, and discover real-world use cases across industries. We'll share best practices for optimizing performance and maximizing cost-efficiency, empowering you to accelerate your AI initiatives whether you're a seasoned expert or just starting your journey.

Proficiency level: Knowledgeable

Speaker:

• Amir Davidoff, Customer Engineer, Google Cloud

09:30-10:15 - Latest Google For Games updates 

This session covers the latest Google Cloud Platform updates for game developers. Learn about new game launches, enhanced scaling capabilities, and latency optimizations.

Proficiency level: Knowledgeable

Speakers: 

• Sveta Morag, Customer Engineer, Google Cloud

10:30-11:15 - Game over, hack on: How hackers play the game 

This session dives deep into the world of gaming security from two unique perspectives.

In the first half of the session, a Google Cloud customer engineer explores the critical role of cloud technology in safeguarding the gaming industry. Discover how Google Cloud empowers developers to protect their valuable intellectual property, secure sensitive data, and fortify their platforms against evolving threats.

The second half takes an attacker's viewpoint. Noy Pearl, a seasoned security researcher and avid gamer, delves into the fascinating realm of game hacking. She'll expose the methods and motivations behind game hacking, its surprising connections to broader cybersecurity concerns, and the valuable lessons it offers defenders beyond just preventing in-game disruption.

Join us for this engaging 60-minute session to gain a comprehensive understanding of the challenges and solutions in gaming security, from both the defender's and attacker's perspective. 

Proficiency level: Knowledgeable

Speakers: 

• Noy Pearl, Security Researcher, Planet Nine
• Amit Einav, Customer Engineering Manager, Google Cloud

11:30-12:15 - Customer story - On-premise migration

This session details Google Cloud's data management solutions for gaming, showcasing a customer's successful migration from on-premise SQL to Cloud SQL. Learn best practices and overcome common challenges.

Proficiency level: Knowledgeable

Speakers: 

• Omer Niv, CTO, Plarium
• Ben Mizrahi, Customer Engineer, Google Cloud

12:30-13:15 - The Google Play state for gaming

This session explores the evolving Google Play landscape for games. We'll cover recent updates, key changes impacting developers, and future trends shaping the gaming ecosystem on Android.

Proficiency level: Knowledgeable

Speaker:

• Kobi Gluck, Customer Engineer, Google Cloud

13:30 - 14:15 - Updates from the firebase world 

This session covers the latest Firebase updates and feature enhancements, including significant improvements and the newly integrated capabilities with Google Vertex AI. 

Proficiency level: Advanced

Speakers: 

• Vova Hotyakov, Customer Engineer, Google Cloud
• Ben Mizrahi, Customer Engineer, Google Cloud

14:30-15:15 - Google Ads - Adios - automatic image generation solution for gaming 

This session showcases Adios, an open-source solution automating gaming campaign creation. We'll demonstrate its bulk image upload, AI-powered image generation, and streamlined ad group linking, boosting campaign efficiency and visual impact.

Proficiency level: Advanced

Speaker: 

• Omri Levi, Customer Engineer, Google Cloud

9:30-10:15 - Latest generative AI announcements 

A comprehensive overview of recent advancements in the rapidly evolving field of gen AI. 

Proficiency level: Advanced

Speaker:

• Uri Katsir, Customer Engineer, Google Cloud

10:30-11:15 - Create and evaluate prompts on a large scale

Explore using generative AI to efficiently create and assess prompts for diverse applications.

Proficiency level: Advanced

Speaker:

• Uri Katsir, Customer Engineer, Google Cloud

11:30-12:15 - The ultimate guide to AI prompt security

The explosive growth of AI presents a critical new attack surface: prompt engineering. This session provides insights into this emerging threat landscape. We'll explore best practices for secure prompt engineering, and discuss effective mitigation strategies. 

Proficiency level: Advanced

Speaker:

• Amit Einav, Customer Engineering Manager, Google Cloud

12:30-13:15 - Optimizing embedding generation for specific tasks

Explore techniques for optimizing embedding generation to improve performance on specific NLP tasks.

Proficiency level: Advanced

Speaker:

• Uri Katsir, Customer Engineer, Google Cloud

13:30 - 14:15 - Combine the capabilities of BigQuery and Gemini to harness the power of generative AI for your data

Explores how to combine BigQuery's powerful data capabilities with Gemini's natural language AI to unlock deeper insights and make data-driven decisions.

Proficiency level: Advanced

Speaker:

• Uri Katsir, Customer Engineer, Google Cloud

14:30 - 15:15 - Hands-on

• Vertex AI prompt optimizer, a tool that iteratively optimizes prompts to suit a target model.
• Score and evaluate different generative AI models.
• Score and evaluate different prompts.
• Improving RAG search quality with Task Type.
• BigQuery & Gemini

Proficiency level: Advanced

9:30-10:15 - Latest Google Cloud cyber announcements

This session explores the latest updates to our security portfolio and showcases how generative AI helps solve pressing cybersecurity challenges within Google products and beyond.

Proficiency level: Advanced

Speaker:

• Shimon Ben Ishay, Customer Engineer, Google Cloud

10:30-11:15 - Protecting generative AI workloads

Generative AI is transforming our world, but it also introduces new security risks. This session explores essential security measures, common vulnerabilities, and practical guidelines for developers to protect their LLM-powered systems. Learn how Google Cloud solutions can help safeguard your AI initiatives. 

Proficiency level: Advanced

Speaker:

• Eden Marco, Customer Engineer, Google Cloud

11:30-12:15 - Security’s secret sauce: SecLM

Explore SecLM, Google's groundbreaking security language model designed to revolutionize cybersecurity. Learn how SecLM leverages cutting-edge AI to analyze code, detect vulnerabilities, and proactively defend against threats. Discover real-world applications and the future of AI-driven security.

Proficiency level: Knowledgeable

Speaker:

• Dima Fomberg, Customer Engineer, Google Cloud

12:30-13:15 - Using data technologies for cyber detection 

Learn how to detect security breaches, anomaly events and unexpected user behavior, in near real time and in massive scale using GCP data tools and with minimum development

Proficiency level: Advanced

Speaker:

• Shai Harodi, Customer Engineer, Google Cloud

13:30 - 13:55 - Combatting bots, fraud, and phishing

Fortify your applications and websites against automated attacks, fraud, and account takeovers. Explore advanced brand protection techniques that combat phishing and scams, safeguarding both your reputation and your users. 

Proficiency level: Knowledgeable

Speaker:

• Fredy Maizlev, Customer Engineer, Google Cloud

13:55-14:15 - Protecting sensitive data at scale

Addressing the challenges of managing sensitive data in the cloud: techniques for discovery, classification, and de-identification.

Proficiency level: Knowledgeable

14:30-15:15 – Field Stories: Cybersecurity Insights

Learn from real-world stories from the field, as we share frontline experiences and practical insights.