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Wisesight: Enhancing customer data analytics by harnessing Gemini for Google Cloud

Google Cloud Results
  • Research, insights, and content creation time is reduced from 2 days to 30 minutes

  • Generates intelligent, deep insights quickly and more efficiently to help our clients make better decisions faster

  • Automation of data analysis has also freed up client teams to focus on strategic initiatives and act on the insights

  • Data analysis is now accessible to everyone, empowering individuals with no data analysis experience to grasp crucial information effortlessly

Wisesight leverages Google Cloud and Gemini to gather, analyze, summarize, and simplify big data for its diverse client base and to provide intelligent insights faster and more efficiently. It all translates to improved customer service and greater loyalty.

The new way to analyze data and improve customer service

Traditional Large Language Models (LLMs) often struggle with the long context windows required for analyzing raw data and extracting meaningful insights. Running on Google Cloud, Gemini provides a significant 2M token context window that enables Wisesight to analyze more data, uncover hidden patterns, and deliver deeper insights to its clients, ultimately helping them make better decisions.

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Why Google Cloud?

No more manually sifting through mountains of data — with Gemini, our clients can quickly gain the insights they need. It also makes data analysis accessible to everyone. Even individuals with no data analysis experience can harness the power of data for informed decision-making and open up a world of possibilities.

Warat (Thang) Wongmaneekit

Chief Product Officer, Wisesight

For Wisesight, Gemini delivered significant cost savings in two ways. Firstly, with its competitive pricing — it costs less than half as much as Wisesight's previous LLMs. Secondly, and more importantly, Gemini has dramatically reduced the time Wisesight takes to analyze data from an entire day down to just two minutes. 

This time-saving translates to substantial cost reductions for the company's clients, allowing them to optimize resource allocation and improve their bottom line. It also helps free up their teams to focus on strategic initiatives and act on the insights gained rather than get bogged down in data crunching.

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Established in 2007, Wisesight provides social media analytics and marketing consultancy services. By harvesting huge amounts of social voice data and then using AI to enrich and analyze it all, the business helps consumer brands, agencies, government organizations, and educational institutions better understand and serve their customers.

Industry: Technology

Location: Thailand

Products: Gemini

Google Cloud