Committed $1B+ of financing to gaming and consumer app companies
Scaled cohort-level analysis across 655 apps
Working with customers across 18 countries
Powering 15,000+ cohort evaluations for PvX Partners and facilitating $1B+ in financing through PvX Capital by unifying core data assets in BigQuery.
Powering 15,000+ cohort evaluations for PvX Partners and facilitating $1B+ in financing through PvX Capital by unifying core data assets in BigQuery.
Unifying large-scale data ingestion
to make smarter financing decisions
PvX Partners is a Singapore-based financial services firm that provides financing to mobile gaming and consumer app companies. Unlike traditional lenders who evaluate balance sheets, PvX underwrites cohort financing by scoring and predicting the lifetime value of individual user cohorts acquired through marketing spend.
Making these financing decisions requires carefully reviewing customer acquisition costs, revenue, retention rates, and more. This information sits scattered across dozens of sources, such as app stores, ad networks, and payment processors. The wide range of sources coming from different vendors means that data arrives in a different shape and schema for every single client.
The PvX team needed a way to ingest and normalize the data into a single model while staying aligned with strict compliance standards from the Monetary Authority of Singapore (MAS). The platform also had to scale to manage the compounding data volumes that come with new clients. PvX found the combination of a scalable, queryable database, a secure production infrastructure, and a unified AI stack with Google Cloud. “Choosing a platform that could handle the data engineering, the warehousing, and the modeling in one place was effectively the first decision the company made,” the PvX Partners team shares.
PvX Partners has committed more than a billion dollars of financing to gaming and consumer app companies, underwritten by a model that has run on Google Cloud since the day we founded the company.
Ridzki Syahputera
Chief Revenue Officer, PvX Partners Pte Ltd
Director, PvX Capital Pte Ltd
Scaling high-performance modeling
on a unified cloud stack
As PvX Partners scaled its infrastructure, it chose to establish BigQuery as the analytical cornerstone of its underwriting platform. “BigQuery lets us maintain a normalized, compliant, cohort-level database at scale and query it analytically without standing up and operating separate warehousing and compute infrastructure,” the team shares. “It’s the single biggest enabler of the underwriting model.”
Running containerized services on Google Kubernetes Engine (GKE) and Cloud Run, the team built a low-friction operational model. Coupling this data layer with Google AI and Gemini Enterprise Agent Platform (formerly known as Vertex AI) helped the team quickly deploy internal agentic workflows and client-facing AI features on a single, secure stack.
This centralized architecture gives PvX the ability to scale with a lean team. Backed by the ability to absorb growth without re-platforming or materially expanding the team, the company has successfully underwritten more than 15,000 monthly cohorts across 655 apps in just two years.
The breadth of this transaction-level data has helped improve underwriting precision and powers portfolio monitoring across more than 18 countries and more than 50 gaming and mobile app companies. “Google Cloud has been a foundational partner in this delivery from day one, giving us the infrastructure and AI tooling to build confidently and scale quickly,” they add. “Looking ahead, we are excited to go deeper on the Gemini and agentic AI ecosystem to power the next generation of the product.”
PvX Partners is a Singapore-based, MAS-licensed firm providing non-dilutive user acquisition financing to mobile gaming and consumer app companies.
Industry: Financial Services
Location: Singapore
Products: BigQuery, Cloud Run, Cloud SQL, Managed Service for Apache Spark, Gemini Enterprise Agent Platform, Google Kubernetes Engine (GKE)
