Natrio

Google Cloud drives Natrio’s shift to zero-touch logistics

Results on Google Cloud

Natrio and Axima use Google Cloud to automate logistics processes, slashing processing times and optimizing operations.

A bow view of a large container ship loaded with colorful intermodal shipping containers

Overcoming manual bottlenecks in a massive logistics network

Natrio, a leading global distributor of dry bulk chemicals, alongside its contract logistics, freight forwarding, and warehousing partner business, Axima, manage complex supply chains worldwide.

Axima

Both organizations embarked on a joint digital transformation, but before adopting Google Cloud the group faced severe operational bottlenecks due to heavy reliance on paper-based workflows and manual data entry. During massive bulk vessel discharges and coordinated freight handoffs, up to 600 delivery trucks would arrive within a 48-hour window, generating hundreds of physical paper way dockets. These physical records were historically captured through manual paper dockets and batched for later entry.

Across both businesses, teams also struggled with significant financial reporting delays that stretched up to six weeks past month-end. Because 100% of forecasting was conducted manually in Microsoft Excel, operations and logistics teams lacked real-time visibility into inventory and freight movements, which resulted in inflated warehouse footprints and purely reactive decision-making.

We want to give our customers what they need before they even know they want it. Rather than forcing our customers and logistics partners to adapt to new systems, we use Gemini to absorb that complexity behind the scenes, delivering seamless service on their terms.

Ian Nicholson

Executive General Manager, Business Transformation, Natrio-Axima

Looking for a unified, robust technical foundation to modernize operations across both entities, Natrio and Axima evaluated other cloud environments but ultimately sought a platform designed for day-one readiness and accelerated development. The organizations selected Google Cloud for its natively embedded generative AI capabilities, which allowed a newly formed team of data engineers to rapidly construct an automated ecosystem. By migrating away from manual entry, Natrio and Axima empowered their collective workforce to move away from tedious data gathering and focus instead on strategic managerial decisions.

A large industrial bulk storage shed

Building an intelligent, multi-agent AI architecture

The Transformation team, serving both Natrio and Axima organisations, orchestrated a highly scalable architecture by splitting core compute workloads between Cloud Run and Google Kubernetes Engine (GKE) Autopilot to power this shared transformation. This segregation allowed the team to isolate operational data across projects while seamlessly sharing resources and adopting a pay-on-demand model that aligned infrastructure spend directly with business activity across both companies.

Collaborating closely with Google Cloud partner OniGroup, the team deeply integrated Gemini into a unified Microsoft 365 environment for Natrio and Axima. OniGroup flawlessly synchronized Active Directory and Microsoft accounts with multi-factor authentication across both businesses, guaranteeing that the new conversational AI respected strict internal data governance rules across Microsoft Teams, Outlook, and SharePoint.

Central to this new ecosystem are 14 specialized AI agents deployed by the team to support cross-company operations. The group utilizes Gemini to automatically parse unstructured data from manual vessel discharge dockets and incoming contractor invoices. To securely link this cloud intelligence with core operational systems, the engineers built custom Model Context Protocol (MCP) connectors. This secure bridge enables AI agents to query SAP Business One for Natrio and push data autonomously, generating purchase orders and delivery dockets in real time. The team further utilized Gemini to navigate Axima’s intricate CargoWise database structure, enabling business users across both companies to generate P&L dashboards and freight analytics through simple natural-language requests.

Achieving hyper-fast processing and driving future innovations

Moving to Google Cloud has fundamentally reshaped Natrio’s operational unit economics. For its partner, Axima, a dedicated team previously spent roughly 25 hours per week processing between 700 and 800 complex logistics documents. Driven by the new data engineering initiatives, Gemini completely automates this workflow with 99% accuracy and zero manual intervention. Processing latency has been slashed to under 3 seconds per file, and the API token cost operates at less than one cent per document.

We used Gemini to process those documents automatically and dropped human intervention to zero. We are seeing 99% accuracy at less than one cent per document in API token costs, with processing times under three seconds.

Camilo Herrera

Automation and AI Engineer Lead, Natrio

These profound efficiency gains have enabled Natrio to initiate the shutdown of an offshore data processing center and retire multiple third-party software applications in favor of in-house AI tools. Additionally, the engineering team built an automated web scraping and prospecting tool that generates customized outreach campaigns, which successfully secured new trading business in New Zealand.

Looking forward, Natrio’s data team is building a ‘librarian’ system to unlock 20 years of historical data. The architecture deploys a swarm of 200 small Gemini agents to analyze over 120,000 server files, maintaining a dynamically updated Open Knowledge Format (OKF) wiki to power company-wide natural language search.

On the physical operations front, Natrio is connecting weighbridges and cameras to Gemini to automate and optimise dispatch documentation and calculate real-time stockpile volumes. To safeguard this expanding deployment, Natrio is testing Model Armor to strengthen protection against prompt injection and data leakage.

A large industrial warehouse filled with loose fertilizer and a group of workers wearing high-visibility orange vests

Natrio is a global import and dry bulk chemical distribution leader and the world’s largest distributor of natural soda ash, delivering efficient logistics and supply chain solutions worldwide.

Axima is a premier global freight forwarder and contract logistics provider that delivers end-to-end supply chain services to simplify complex supply chains with superior visibility and care.

Industries: Logistics, Freight Forwarding, Warehousing and Distribution

Location: Australia

Products: Google Kubernetes Engine (GKE), Cloud Run, Gemini, Model Armor


About Google Cloud partner - OniGroup

OniGroup is a Google Cloud partner that guided Natrio’s managed cloud migration and integrated Gemini directly into their daily Microsoft 365 environment.

Google Cloud Partners
  • OniGroup
Google Cloud