Boosted data processing speeds by up to 52% with Managed Service for Apache Spark (formerly Dataproc)
Delivered reliable app experiences in tier-3 cities using Cloud CDN
Maintained low-latency during peak traffic with GKE
Meesho moved to Google Cloud to modernize its infrastructure, achieving up to 52% faster data processing for real-time personalization.
Meesho moved to Google Cloud to modernize its infrastructure, achieving up to 52% faster data processing for real-time personalization.
Accelerating real-time personalization
For Meesho, delivering highly personalized recommendations requires absolute data freshness. To capture real-time buyer intent, the company migrated its data workloads to Google Cloud in 2023.
By leveraging Managed Service for Apache Spark (formerly Dataproc), Meesho accelerated its data processing speeds by up to 52%. This performance increase allows the platform to instantly showcase relevant products based on users' most recent interactions. Consequently, Meesho successfully delivers fresh, adaptive content to shoppers exactly when their purchasing intent is highest, maximizing relevance and engagement.
With Google Cloud, Meesho is creating a new way to make internet commerce accessible for every shopper and every entrepreneur across the country.
Shubham Sharma
Principal Architect - Backend Platforms, Meesho
Ensuring low-latency performance at scale
Catering to users beyond major metro areas often means navigating entry-level devices and unstable networks. To ensure uninterrupted business continuity and performance, Meesho leverages Google Kubernetes Engine (GKE). This architecture maintains ultra-low latency even during spikes in traffic.
Additionally, Meesho implemented Cloud CDN, guaranteeing that shoppers in tier-3 cities receive the same reliable, high-speed experience as those in metropolitan areas. This robust, scaled infrastructure ensures Meesho’s platform remains highly efficient without hurting system stability.
Meesho is a leading ecommerce platform enabling millions of shoppers and entrepreneurs across India—especially in tier-2 and tier-3 cities—to easily transact online and drive digital growth.
Industry: Retail and Consumer
Location: India
Products: Managed Service for Apache Spark (formerly Dataproc), Google Kubernetes Engine (GKE), Cloud CDN
About Google Cloud Partner – Wohlig
Wohlig is a Google Cloud partner with specializations in data analytics and infrastructure, backed by 40+ active Google Cloud certifications.
