Full-suite, AI-native workspace with long context window and fast replies with Gemini
Uses LLMs to learn from emails, chats, notes, and files to personalize the user experience
80% of users prefer to use AI to take actions on their behalf, rather than completing tasks manually
Macro is an AI super app powered by Gemini that offers multi-document chat, editable mind maps, and enterprise-grade security. Used by 125k+ users in legal, finance, and education, it simplifies workflows and scales with demand.
Macro is an AI super app powered by Gemini that offers multi-document chat, editable mind maps, and enterprise-grade security. Used by 125k+ users in legal, finance, and education, it simplifies workflows and scales with demand.
What would your workday look like if you had a real-life J.A.R.V.I.S. unifying your applications, syncing your tasks, and automating your workflows?
This idea inspired the creation of Macro, a unified, all-in-one operating system that stitches your entire work flow into a single interface. No switching tabs, no siloed systems, no repetitive sign-ins.
Macro, which features state-of-the-art, foundational LLMs and a modern, intuitive design, enables users to analyze PDFs, seamlessly create inter-connected notes with native support for all standard file types (PDF, DOCX, MD), and collaborate on projects in real-time with co-workers and peers.
“We’re focused on human-computer interaction at its core,” says Jacob Beckerman, founder and CEO of Macro. “The goal is to magnify a user’s productivity by merging all of their tasks into one cohesive workspace and empowering them with cutting-edge AI to get more done.”
To bring this vision to life, Beckerman focused on solving three core challenges. First, the Macro platform needed to provide intelligent and accurate responses across complex user workflows, such as legal analysis, market research, and document collaboration. Second, it needed to fulfill enterprise-grade demands for a growing user base, especially for customers across finance, legal, and education sectors. Third, Macro had to meet strict requirements for security and compliance without hindering the user experience.
This search brought Macro to Google Cloud and the unique capabilities of its Gemini models.
We’re focused on human-computer interaction at its core. The goal is to magnify a user’s productivity by merging all of their tasks into one cohesive workspace and empowering them with cutting-edge AI to get more done.
Jacob Beckerman
Founder and CEO, Macro
Creating ultra-seamless, personalized workflows with Gemini
Macro chose Google Cloud to support its ambitious objective to build the most secure, AI-integrated document management platform with intelligent capabilities and collaborative features. Of particular note, Gemini stood out for its combination of steerability, scalability, and security, including the optionality to upgrade to newly released models in real time.
Gemini empowers Macro’s users to retrieve highly specific, grounded insights efficiently with context-driven intelligence, at present. For example, credit risk professionals using Macro can ask domain-specific questions about documents, such as identifying lender protection provisions, such as Serta blocker clauses, in lengthy credit agreements, and receive accurate, traceable answers with in-line citations.
“Right now, Gemini 2.5 Pro is exactly what we wanted as an AI developer: great out-of-the-box intelligence that’s also quite steerable via its system prompt,” Beckerman explains. “It’s powerful, intuitive, and scales seamlessly with our users’ growing expectations.”
Right now, Gemini 2.5 Pro is exactly what we wanted as an AI developer: great out-of-the-box intelligence that’s also quite steerable via its system prompt. It’s powerful, intuitive, and scales seamlessly with our users’ growing expectations.
Jacob Beckerman
Founder and CEO, Macro
Macro uses Gemini to generate content in different modalities, like structured mind maps that help users visually conceptualize complex information. The uploaded documents (or sources), such as SEC financial filings, legal transcripts, and research papers, can be interacted with via Macro’s built-in AI chat feature, auto-generate structured reports on the fundamental concepts, or convert the insights into editable visual diagrams.
As Macro’s userbase of 125k+ active users continues to grow 20% week over week, Google Cloud has supported and worked alongside its team. Since Macro users often work with sensitive data in highly regulated industries, the platform must meet the highest standards of security and compliance. The security measures Macro has implemented with Google Cloud ensure compliance with user data privacy regulations and zero-data retention (ZDR) agreements.
Building the future of work with agent-based solutions
Since partnering with Google Cloud, the growth in new user acquisitions and engagement rate of Macro's user base has only continued to climb upward. Enterprise clients, particularly in law and finance, rely on Macro to analyze and extract insights from dense, multi-document workflows. For example, one of the top global investment banks uses Macro to process long financial agreements, reducing document review times while improving accuracy.
Until now, companies have been asking AI to use tools designed for humans. To unlock AI’s full potential, far beyond individual human capabilities, we need to build tools designed specifically for AI. That’s what we’re doing at Macro.
Jacob Beckerman
Founder and CEO, Macro
Overall, 80% of Macro’s users interact with their workspace through the app’s AI chat, which includes agentic features, that allows users to efficiently sift through and compile the necessary information (or data) from multiple documents. Partnering with Gemini brought one of the industry-leading reasoning models, and long-context optimized models onto the Macro platform, which has boosted retention and overall engagement.
In the near term, Macro plans to introduce AI agents that persist across sessions, assisting users with ongoing workflows such as project management or document drafting. The team also intends to add advanced web search integrations, powered by Google Cloud, allowing users to seamlessly research topics without leaving their Macro workspace.
Using Gemini’s long-context and memory capabilities, Macro will become a personalized AI research companion that understands the objectives and preferences of each particular user, and collaborates to work towards achieving their mission.
“Until now, companies have been asking AI to use tools designed for humans,” Beckerman explains. “To unlock AI’s full potential beyond individual human capabilities, we need to build tools designed specifically for AI. That’s what we’re doing at Macro.”
Macro is a super app that unifies tasks, documents, and AI workflows into a single workspace. The platform enhances productivity with built-in AI features integrated to support multi-document chat, multimodal content generation, and real-time collaboration.
Industry: Technology
Location: United States
Products: Google Cloud, Gemini 2.5 Pro, Gemini 2.0 Flash
