Enables interactive mini app creation within minutes through the Gemini API
Boosts user creativity and content diversity by lowering the technical barrier for programming
Enhances user engagement by enabling easy content remix
Leveraging Gemini, Loopit provides an interactive content platform enabling all users to build fun mini apps within minutes.
Leveraging Gemini, Loopit provides an interactive content platform enabling all users to build fun mini apps within minutes.
Enabling all users to easily create playable content with AI
As hubs that gather creative ideas and democratize distribution, user-generated content platforms are often the go-to place for entertainment and inspiration. However, most of the users remain passive consumers, instead of actively creating content.
Loopit is dedicated to empowering more users to become active content creators. Following the motto ‘Make everything playable,’ the platform features wide-ranging interactive mini apps such as mini games, responsive memes, and digital toys. “Looking for fun is part of human nature, and we want to enable everyone to turn any ideas into playable experiences, expanding our motto into ‘Everyone makes everything playable,’” explains Haoyuan Guo, CTO at Loopit.
To achieve this goal, the Loopit team believes that lowering the technical barrier is the key. Building playable mini apps used to require coding skills, but the recent advancement of generative AI has made it possible for general users to create lightweight apps without any programming knowledge, opening the door for Loopit to build an AI agent that is able to turn idea description into appealing mini apps. After comparing several large language models, Loopit found Gemini on Google Cloud the most ideal solution to power its content creation agent.
Gemini 3.0 Pro delivered the most attractive gamified mini apps during our test. Besides writing code that corresponds to users’ ideas, it also takes good care of appearance and proposes creative design.
Haoyuan Guo
CTO, Loopit
“It is important that our content creation agent not only understands users’ intent correctly and excels at coding, but also has excellent aesthetic sense and creativity, so that our users can easily create fun, engaging mini apps,” notes Guo.
Realizing interactive mini app creation within minutes with the Gemini API
In early 2026, Loopit launched its content platform with the Gemini API using Gemini Enterprise Agent Platform enabling all the agentic tasks from user communication, coding to tool calling and material generation. Loopit’s users only need to describe the interactive experience they want to create, and a functional mini app will be delivered within one to five minutes. Thanks to the multimodal capabilities of Gemini, creators can leverage photos or videos as references to communicate with Loopit’s agent, prompting it to realize ideas even more precisely.
“With the Gemini API enabling our agent, any user can create fun mini apps on our platform,” says Guo. “They express their ideas, and our agent will cover the rest of the work. Building playable apps has never been so easy.”
The most unique aspect of our platform is that we unlock users’ creativity by enabling fast creation and diverse content. This can’t be achieved without Gemini API’s powerful agentic capabilities.
Haoyuan Guo
CTO, Loopit
A lowered technical bar means that more people can share their creativity, sparking more new ideas. It also facilitates remix culture on the platform by allowing users to tweak existing content with one tap, driving up user engagement. To maximize the creative space, Loopit chose not to limit the app building process to a unified workflow. Its agent freely interacts with users and actively participates in idea exploration. As a result, the content on Loopit’s platform is diverse and unique, quickly grabbing attention on the Internet around the world. Merely two months after its launch, the Loopit app reached more than one million downloads.
Broadening user-generated interactive content with deep interaction
Throughout Loopit’s adoption process of Google Cloud, its partner Gosun has been providing technical advice on cost and service optimization. With Gosun’s help to coordinate resources, Loopit split the agent into two modes, one driven by Gemini 3 Pro and the other by Gemini 3 Flash, to support building tasks of different complexity levels. With Gemini Flash, a light mini app can be completed in one to two minutes.
“Gosun has been giving us timely help in many operational aspects,” notes Guo. “With its expertise, it ensures that we’re using Google Cloud in the most cost-efficient way and always have enough resources to run our platform smoothly.”
Next, Loopit will explore playable mini apps with deeper interaction as generative AI evolves to provide more diverse content. Guo says that creating novelty will remain Loopit’s product development guideline, enabling users to always discover and create new things on its platform.
We believe that diversity and creativity are the growth driving forces of our interactive content platform. We’re looking forward to empowering more diverse, creative content as Gemini upgrades its capabilities.
Haoyuan Guo
CTO, Loopit
Loopit provides an AI-powered content platform allowing users around the world to easily create and play with interactive mini apps and experiences.
Industry: Media and Entertainment
Location: China
Products: Gemini API using Gemini Enterprise Agent Platform, Gemini 3.0 Pro, Gemini 3 Flash
About Google Cloud partner – Gosun
Gosun is a cloud service provider based in China helping enterprise customers leverage cloud solutions to effectively realize digital transformation.
