LiveRamp's on-call (OC) automation solution streamlines operational tasks for engineers through three core innovations: AIOps Jira assist, an AI Slack bot, and OC automation. The solution started with Gemini Enterprise Agent Platform to predict Jira ticket assignment using historical data, later switching to Gemini Pro for complex ticket resolution. When a new OC ticket is created, Jira automation triggers a Cloud Function to classify and comment on the appropriate component, enabling precise assignment and reducing service level response times.

Slack bot, running in a Cloud Function, provides real-time answers by querying a Glean API (leveraging OpenAI models and integrated with Slack, Confluence, and JIRA) tailored to team data. A Feedback API iteratively enhances response quality. Additionally, the OC automation handles resolving tickets and monitors system failures to auto-resolve issues. All automation capabilities were exposed as APIs using the OpenAPI specification to integrate with Jira. This multi-layered architecture accelerates issue resolution, minimizes manual intervention, and boosts team productivity for engineers globally.

LiveRamp leverages these advanced AI tools to streamline on-call workflows, directly enhancing DORA metrics like deployment frequency, lead time, and reliability. CI/CD integration is seamless, with deployment through GitHub Actions and automated Jira-triggered infrastructure pipelines. This transformation centralized automation in the cloud, streamlined workflows, and enabled continuous feedback-driven improvement, directly impacting all four key DORA metrics by accelerating cycle time, reducing operational drag, and strengthening engineering outcomes at scale.

Beyond internal IT automation, LiveRamp and Google Cloud partner closely to transform marketing by empowering businesses with secure data collaboration. LiveRamp’s Embedded Identity integrates natively with Google Cloud, bringing the power of RampID directly into the BigQuery environment. This integration allows organizations to resolve fragmented customer identities and consolidate first-party data without it ever leaving their own secure Google Cloud project.

By facilitating seamless identity translation, LiveRamp enables marketers to break down data silos and safely expand their understanding with trusted partner data without moving it. This dynamic, interconnected ecosystem helps marketers create a unified customer view that significantly enhances personalization, improves audience segmentation, and reduces ad waste. Furthermore, this consolidated, secure data accelerates artificial intelligence modeling. By ensuring that Google's machine learning solutions have the richest inputs, businesses can leverage BigQuery ML and Gemini Enterprise Agent Platform to uncover hidden patterns, predict future customer behavior, and drive better overall business outcomes.