Saves up to hours weekly on marketing and admin tasks
Replaces manual spreadsheets with automated data analysis
Enables fast data insights with searches grounded in company data
Karls Erlebnis-Dorf uses Gemini Enterprise to accelerate administrative tasks, enabling staff to focus on unique guest experiences.
Karls Erlebnis-Dorf uses Gemini Enterprise to accelerate administrative tasks, enabling staff to focus on unique guest experiences.
Streamlining rural hospitality with Google Cloud innovation
Known for its adventure villages across northern and eastern Germany, Karls Erlebnis-Dorf has a simple mission: to inspire people. The company’s unique hybrid offering of traditional farmers’ market, food manufacturer (famous for its signature brand of strawberry jam), and family theme park, provides families with a multisensory rural experience they’ll never forget.
However, scaling this experience across multiple locations is an intricate task, particularly with a global team spread across different timezones. As Karls Erlebnis-Dorf expanded, it faced increasing complexity in managing everything from food production to construction projects for new villages. This growth led to administrative bottlenecks, with manual processes and error-prone spreadsheets slowing the team's ability to act on new ideas. To maintain its commitment to the guest experience, the leadership team looked for an agentic AI platform that would help to streamline these processes and scale the business more efficiently. Karls Erlebnis-Dorf chose Gemini Enterprise for its ability to work seamlessly with its existing infrastructure and systems, allowing the company to easily integrate the tools it needed into its daily routines without technical friction.
As we grew, the increasing complexity began to hold us back. With Gemini Enterprise we could integrate powerful new capabilities into our business immediately, enabling us to innovate at speed, stay responsive to emerging trends and ideas, and focus on creating unique guest experiences.
Robert Dahl
CEO and Co-founder, Karls Erlebnis-Dorf
“As we grew, the increasing complexity began to hold us back,” says Robert Dahl, CEO and co-founder at Karls Erlebnis-Dorf. “With Gemini Enterprise we could integrate powerful new capabilities into our business immediately, enabling us to innovate at speed, stay responsive to emerging trends and ideas, and focus on creating unique guest experiences.”
Enhancing daily workflows with Gemini Enterprise
Karls Erlebnis-Dorf initially rolled out Gemini Enterprise to 80 employees, aiming to reduce the time spent on routine administrative tasks. Supporting Karls Erlebnis-Dorf’s transition was Google Cloud partner CLOUDPILOTS, which helped manage the licensing and ensured the implementation was tailored to the team’s needs.
The ability to search rapidly through our vast amount of internal data is a major advantage. Whether we are looking for specific project details or construction history, the system provides accurate information from our own records, helping us make decisions and pioneer creative ideas quickly and confidently.
Robert Dahl
CEO and Co-founder, Karls Erlebnis-Dorf
Karls Erlebnis-Dorf now uses Gemini Enterprise as an everyday assistant for a variety of internal tasks. In marketing, this includes developing new creative concepts for seasonal festivals, such as its pumpkin and ice shows, as well as drafting copy for social media. For administrative staff, it helps synthesize information from long documents or research regional regulations when planning new park locations. These tasks, which previously required significant manual effort, are now handled more efficiently, saving individual users an average of 40 minutes to two hours. For them this potentially scales to a collective savings of up to 160 hours across tasks, allowing the team to focus on the quality of the final output.
Gemini Enterprise is also helping Karls Erlebnis-Dorf move away from the manual data management that previously slowed it down. Instead of relying on traditional, complex spreadsheets, the team is now using automated document analysis to provide clearer insights for business decisions. One specific advantage of Gemini Enterprise is its ability to search through the organization’s own records, accessing what Dahl describes as the company’s “memory”. Employees can ask the tool to find specific details hidden within years of emails, calendars, or Google Drive folders. For instance, if a project manager needs to verify a construction specification from a previous year, they can retrieve that information in seconds, ensuring that new projects benefit from historical knowledge without the need for extensive manual searching.
“The ability to search rapidly through our vast amount of internal data is a major advantage,” Dahl explains. “Whether we are looking for specific project details or construction history, the system provides accurate information from our own records, helping us make decisions and pioneer creative ideas quickly and confidently.”
Empowering staff to focus on the future of family entertainment
The shift to Gemini Enterprise has had a direct impact on the quality of work at Karls Erlebnis-Dorf. By reducing the time spent on repetitive tasks, the team has been able to improve the clarity and accuracy of its internal reports and marketing materials. This transition is centered on empowering the workforce. By removing the burden of routine paperwork, the company’s most productive employees can focus their energy on the physical experience within the parks, ensuring every guest receives the best possible service.
“Technology and AI might sound like the opposite of the rural idyll we aspire to, but in fact they go hand in hand,” Dahl explains. “Gemini Enterprise speeds up the tedious, time-consuming tasks, allowing our team to focus on crafting the ideal rural experience for our guests."
As it expands its use of Gemini Enterprise, the Karls Erlebnis-Dorf team intends to use more sophisticated data analysis to better understand customer preferences and refine its offerings. It also plans to use Antigravity to build custom IT solutions for specific operational challenges as they arise. By using Gemini Enterprise to handle the technical complexity of a growing business, Karls Erlebnis-Dorf can focus on scaling its operations to a national level to achieve its long term vision of ensuring no one in Germany has to travel more than 60 minutes to reach one of its adventure villages.
“We are at the beginning of a journey that will allow us to better understand what our customers want,” Dahl concludes. “By using these tools to digitize routine tasks, we’re giving our team more freedom to do what we do best: create unforgettable guest experiences and bring exciting new ideas to life.”
We are at the beginning of a journey that will allow us to better understand what our customers want. By using these tools to digitize routine tasks, we’re giving our team more freedom to do what we do best: create unforgettable guest experiences and bring exciting new ideas to life.
Robert Dahl
CEO and Co-founder, Karls Erlebnis-Dorf
Founded in 1921 as an agricultural farm, Karls Erlebnis-Dorf has evolved into Germany’s leading agritourism provider. It blends traditional farming with retail and theme parks, creating multisensory rural experiences across its villages.
Industries: Retail, Travel and Hospitality
Location: Germany
Products: Gemini Enterprise, Google Cloud, Google Workspace, Antigravity
About Google Cloud partner — CLOUDPILOTS
CLOUDPILOTS is a specialist cloud consultancy helping businesses across the DACH region implement Google Cloud and AI solutions to drive efficiency and innovation.
