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How Jobrapido is shaping the future of job search with Google Cloud and Huware

Google Cloud results
  • Optimizes costs with efficient resourcing enabled by GKE

  • Scales with Google Cloud to connect with 120M job seekers

  • Increases data access and actionability using agentic AI

  • Used agentic AI to launch Jobespresso, a one-stop shop for recruitment marketing

After migrating to Google Cloud with support from Huware, Jobrapido modernized its infrastructure, optimized costs, and significantly scaled its operation, improving data-driven operations.

Overcoming legacy IT challenges to drive innovation

To unlock faster innovation, we needed to easily adopt new technologies without the delays of building from scratch or the complexities of making them compatible with our older systems.

Jean Pierre Rabbath

Chief Product and Technology Officer, Jobrapido

Founded in 2006 and now a global leader in job search, Jobrapido has built a broad marketplace across 58 countries to serve more than 120 million job seekers. A few years ago, the company realized its massive volume of data — including proprietary intent and behavioral data used to optimize job matching — had outgrown Jobrapido's existing infrastructure. At the same time, Jobrapido had to juggle a legacy IT environment that made it difficult to take advantage of new technologies.

By 2021, the company recognized that its on-premises data center limited its ability to innovate quickly and scale efficiently. While the legacy system could handle a large user base, it lacked the ability to integrate cutting-edge technologies easily and scale to support frequent connection with job seekers.

Jobrapido needed a full cloud migration to accelerate innovation, easily access new technology, and scale to maintain its competitive edge in the rapidly evolving recruitment market.

Jobrapido was already a significant Google partner on the buy and sell sides of advertising, which made the decision to choose Google Cloud for its core technology migration a natural choice. Recognizing the complexity of a full-scale migration, Jobrapido partnered with Huware at the outset of their project. Huware provided consulting and development services, guiding Jobrapido through the initial migration and following steps.

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Scaling infrastructure and data management; accelerating productivity and innovation

Huware helped Jobrapido move all its infrastructure, code, processing, and data onto Google Cloud. The company then quickly implemented key Google Cloud services to manage its massive scale and complex data processes.

Google Kubernetes Engine (GKE) enabled Jobrapido to scale its resources up and down rapidly, a capability they lacked in the data center. This elastic scaling optimized costs by using resources in a smarter way while also supporting Jobrapido's regular and targeted interactions with their 120 million job seekers.

Jobrapido also implemented BigQuery as their central data warehouse. They use it to analyze historical data for decision-making and prediction, and to set future targets across both the job seeker and recruiter sides of the marketplace.

GKE provides us with enhanced elasticity, enabling rapid scaling adjustments that were previously unattainable. This capability directly improves our capacity to connect with our user base of 120 million job seekers.

Jean Pierre Rabbath

Chief Product and Technology Officer, Jobrapido

Using Vertex AI Agent Builder, Jobrapido created internal tools that boost team productivity. The Vertex AI platform connected various data sources — including BigQuery, Outlook, OneDrive, SharePoint, and Jira — making two decades' worth of Jobrapido's collected data instantly searchable and queryable for internal teams.

This unified data access was transformative, boosting productivity and attracting company-wide adoption. Teams can now find self-serve information directly through the tool rather than asking Tech and Product and waiting. Furthermore, the Business Intelligence (BI) and Marketing departments are actively exploring Vertex AI to perform data analysis and predictions, transforming those insights into actionable strategies that enhance stakeholder value.

Building on our foundation of proprietary, intent-based matching technology, a smart system that predates generative AI, Jobrapido is now exploring how Vertex AI Vector Search can integrate with and enhance our custom engine. Jobrapido plans to leverage this combined AI approach to process a job seeker's behavior, such as clicks and applications, to deliver an even more relevant and personalized job search experience.

Expanding the business with Google Cloud and Huware

Our initial question, 'why aren't we on the cloud,' evolved into a clear strategic vision. We realized that cloud migration of our infrastructure was crucial, not just a trend, enabling us to readily adopt new technologies like AI and innovate at an accelerated pace. Jobespresso is a result of this journey.

Jean Pierre Rabbath

Chief Product and Technology Officer, Jobrapido

With a new foundation established on Google Cloud, Jobrapido accelerated its innovation using AI to improve both internal efficiency and core product offerings. In 2025, Jobrapido launched Jobespresso, a fully managed recruitment marketing service. For almost 20 years, Jobrapido built its expertise and technology, including its advanced advertising engine, for its own use. With Jobespresso, the company began offering this proven technology and deep market knowledge directly to its clients and partners.

With Jobespresso, recruiters tap into Jobrapido's traffic engine to attract qualified candidates across diverse media sources and social platforms. It also connects them with the new generation of job seekers, who are active across multiple channels and not solely reliant on traditional job boards.

The technical launch of Jobespresso was smooth, given underlying systems were already built and used internally on Google Cloud.

It also demonstrated how, by taking advantage of the benefits of a modern cloud infrastructure and new AI technologies, Jobrapido could adapt its product offerings to the demands of today's jobseekers and enhance its position in the market.

Huware has also helped Jobrapido create a centralized hub built on Gemini Enterprise that connects disparate sources and can be queried through federated search functionality. Thanks to process improvements and better cost management from these projects, Jobrapido continues to rely on Huware and Google Cloud to maintain an innovative edge in the market.

Jobrapido is a global leader in job search and programmatic recruitment, connecting 120 million jobseekers across 58 countries daily using AI-driven Smart Intuition Technology™.

Its new proposition, Jobespresso, is a fully managed recruitment marketing service providing qualified applicants to job boards and recruitment advertising agencies, leveraging its global marketplace and programmatic power.

Industry: Technology

Location: Milan, Italy

Products: BigQuery, Google Kubernetes Engine, Vertex AI Agent Builder, Vertex AI Vector Search


About Google Cloud partner - Huware

Huware is a cloud consulting company that leads clients through digital business transformation with a focus on people and sustainability.

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