InVideo

InVideo empowers creators to direct AI agents and build videos 8x faster

Results on Google Cloud
  • Accelerates video creation by up to 8x using Google Cloud

  • Rebuilt core architecture to scale exponential AI growth

  • Empowers solo creators and small teams to act as professional filmmakers

InVideo rebuilt its platform using Google AI, enabling creators to produce high-quality videos up to 8x faster.

Burning the boards to build an exponential future

Facing the ‘sunk cost fallacy’ that limits many startups, InVideo CEO Sanket Shah made the bold decision to rebuild the video creation platform from scratch.

The video creation platform needed a powerful technological partner to access cutting-edge AI research, and it chose Google Cloud to provide the core models, allowing its lean team to focus on orchestrating AI agents tailored for serious creatives, performance marketers, and filmmakers. This shift enabled InVideo to stay competitive and secure its position as one of the top AI video companies globally.

Google Cloud is able to deliver cutting-edge research and frontier models that lift up hundreds of use cases. The performance and fidelity of their AI is what allows us to confidently build our platform and unlock exponential workflows for serious creatives.

Sanket Shah

CEO, InVideo

Empowering serious creatives with cutting-edge AI

InVideo relies on the performance of Google AI, actively deploying models like Gemini 3, Veo 3, and Nano Banana Pro. By integrating these frontier models, InVideo gives creators the power to generate high-fidelity films and micro-dramas five to eight times faster.

The platform’s orchestration of sub-agents handles the technical grunt work, allowing users to interact naturally, much like a director on a film set. “You don't have to babysit the AI,” says co-founder and CEO Sanket Shah. Moving away from standard stock footage, the platform now generates highly specific, contextual B-roll, elevating the overall production bar. With unprecedented infrastructure scalability and continuous model breakthroughs made possible with Google Cloud, InVideo is confident it can rapidly adapt to emerging use cases and help businesses successfully maximize their growth strategies without interruption.

InVideo is a video creation platform for serious creatives. The company has pivoted into an AI-first powerhouse, utilizing advanced generative AI models to streamline and supercharge video production.

Industry: Technology

Location: India

Products: Google Cloud, Gemini 3, Veo 3, Nano Banana Pro

Google Cloud