Reduced insight analysis from one week to 3 hours
Improved campaign reach by up to 40%
Increased employee productivity by up to 40%
Supports 100% of clients with personalized AI agents
Analyzes 100% of campaigns with Gemini Enterprise Standard
Incrementa grew to be Chile's eighth largest media investment agency integrating execution consulting Gemini Enterprise Standard.
Incrementa grew to be Chile's eighth largest media investment agency integrating execution consulting Gemini Enterprise Standard.
Unlocking strategic growth with data precision
Incrementa, an innovative hybrid marketing agency that provides comprehensive execution and strategic thinking, faced a critical scalability challenge. The process of manually analyzing millions of records from platforms like Meta, Google Ads, and TikTok was time-consuming, requiring the download, upload, and processing of large data sheets that often took days or even weeks to update. This bottleneck required up to four people to analyze the data, restricting the firm's capacity to leap from medium to large brands. As Co-founder Yerko Reckmann explains the shift: "Data analysis used to take one week with two people dedicated to it. Today, if you generate a good prompt, that takes 3 hours for an update."
The team wanted to increase their time to deliver more precise insights. To fulfill their promise of delivering "data, not smoke and mirrors," Incrementa knew they needed to transition from a service provider that merely used data to a strategic partner that thought with it. "It made us move from a consulting agency that used data to one that thinks with data," confirms Reckmann.
The company conducted a rigorous vendor evaluation, and during this phase, they identified solutions that presented constant technical failures, limited file size support, and required continuous corrections. Because of these technical gaps, Incrementa selected Google Cloud for its superior integration capability and its "open sheet" philosophy for future connections.
It allowed us to put Incrementa on the map of large agencies. Before, it would have been impossible to sustain this. We never would have been able to close that gap to jump from small brands to large brands in one leap.
Yerko Reckmann
Co-founder, Incrementa
This allowed them to create a robust data ecosystem capable of ingesting information from critical advertising APIs. In addition to the processing speed of BigQuery and the flexibility of Cloud Run, the team valued the high quality of Gemini 2.5 Pro’s "reasoning," which transformed data analysis into strategic consulting.
The partner Nider, played an essential role, acting as the technical bridge between Incrementa's concept and translating it into a digital architecture. From there, Nider helped implement Gemini Enterprise Standard and designed a technological framework to solve for gaps from previous solutions, resulting in a scalable technical architecture implemented in 2 to 3 months. This success allowed the agency to fundamentally change its position in the market: "It allowed us... to put Incrementa on the map of large agencies... We never would have been able to close that gap to jump from small brands to large brands in one leap," Reckmann asserts.
Data strategy and scalable growth
Incrementa developed a sophisticated, Google Cloud-powered solution focused on centralizing data. The technical architecture relies on Cloud Run to extract campaign performance data from external APIs (such as Meta, Google Ads, and TikTok) and centralizes it in a BigQuery data warehouse. This system creates a robust and secure "single source of truth." The team uses Gemini Enterprise Standard as the intelligent front end, enabling employees to query and interpret these vast datasets using natural language. This data-hybrid approach combines structured information from BigQuery with unstructured context — like brand manuals and client contracts — stored in Microsoft OneDrive, providing the Gemini Enterprise Standard with holistic context for analysis.
Every client now has their own intelligent agent adapted to their brand, tone, and objectives. This completely changes the way we deliver value to our customers.
Yerko Reckmann
Co-founder, Incrementa
With these changes, the team increased productivity by more than 40%, freeing them to focus on growth. "Data analysis used to take one week with two people dedicated to it. Today, if you generate a good prompt, that takes 3 hours for an update," says Yerko. Now, every client marketing campaign Incrementa launches is analyzed using Gemini Enterprise Standard to deliver consistent, precise, and highly detailed insights.
Where Incrementa used to manually analyze up to nine brands, three social networks per brand, and a full year of publications (between 1 and 2 million data points), it can now simply ask Gemini 2.5 Pro. The agent analyzes the same data and explains the gap between current and potential performance in natural language. This allows the agency to offer recommendations based on data rather than assumptions. This strategic shift has led to a more than 30% improvement in client campaign reach, solidifying Incrementa as the seventh-largest media investment company in Chile.
Incrementa is a Chilean hybrid consulting and marketing agency serving medium and large brands. It drives exponential growth by fusing strategic planning with flawless execution and leveraging deep, expert data insights.
Industry: Marketing
Location: Chile
Products: Google Cloud, BigQuery, Cloud Run, Gemini 2.5 Pro, Gemini Enterprise Standard
About Google Cloud partner — Nider
Nider is a Google Cloud partner based in Chile. They specialize in advanced consulting, data analytics, Machine Learning, and AI, helping companies transform data into scalable business value.
